- Jenna Romano
- Jul 20
- 13 min read
Creating a strong website for your cleaning business is more than just a necessity – it’s your gateway to building credibility and attracting new clients. A standout cleaning website showcases your professionalism and helps differentiate your business from the competition. Whether you offer residential, commercial or specialized cleaning services, your website often serves as the first impression for potential clients.
If you’re ready to learn how to make a website for your own cleaning business, this article is packed with inspiration. A cleaning website is a type of website that needs to effectively highlight services and provide visitors with the tools and knowledge they need to book. Below, we highlight the best cleaning websites that do just that.
Our roundup of examples excel in design, business savviness and functionality. Drawn from small businesses similar to yours, the list below includes valuable insights on how to leverage a website builder and design a site that captivates and converts.
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.
TL;DR: best cleaning websites
A well-designed website can go a long way in making your cleaning business feel trustworthy, professional and easy to hire. In this guide, we’re spotlighting standout cleaning service websites, each one showing how thoughtful design, clear messaging and strategic features can help turn visitors into long-term clients.
You'll also find actionable tips for building your own site, whether you're starting from scratch or refreshing your current one. Think of this as both a visual guide and a playbook to help your business shine online.
How we chose the best cleaning websites
What we looked for | Why it mattered |
Professional first impression | Clean layouts, calming colors and clear contact options |
Service clarity | Easy-to-understand service offerings and pricing info |
User-friendly design | Streamlined navigation and mobile responsiveness |
Trust signals | Reviews, certifications and strong “About” pages |
Calls to action | Clear booking or inquiry prompts throughout the site |
6 best cleaning websites for inspiration
Here are examples of cleaning websites and the reasons why they shine. From their use of design trends and business tools, to effective engagement and user-friendly designs, use these as inspiration as you create your own high-converting website.
01. Clean Freaks
The Clean Freaks website embodies the organized and professional nature of their cleaning services using a minimalistic, bright design. Set against a white backdrop adorned with delicate photographs showcasing their work, the site presents valuable information to nurture the trust of potential customers.
What we love about this cleaning website:
A prominent contact form on the homepage makes it easy for visitors to request a free estimate.
The About Us section fosters a sense of trust by communicating their friendly and quality cleaning services and highlighting their core values.
A section dedicated to testimonials from satisfied past customers utilizes the power of word-of-mouth to build credibility with potential new customers.
02. My Lemon House
My Lemon House, a cleaning service company based in New York City, uses a one page website design that exudes cleanliness, professionalism and commitment to quality service. The site’s aesthetic and business elements are an excellent example of how the best cleaning websites can effectively engage and encourage new visitors.
What we love about this cleaning website:
The business prominently showcases its location in New York City, providing breathtaking views of the skyline.
On the homepage, their cleaning slogan, "Clean Your Stress Away," resonates with individuals who value a tidy home but lack the time to clean it themselves.
03. Rosa Insta Clean
Rosa Insta Clean is a female-owned business with a vibrant cleaning website that uses bold colors, subtle animations, abstract videos and professional photographs to engage visitors. The site showcases Rosa's dedication, highlighting her entrepreneurial journey to emphasize her passion and reason for running a cleaning business.
What we love about this cleaning website:
To establish credibility and build trust, Rosa Insta Clean displays verified business badges and awards, such as "Best House Cleaning in Mesa" by Expertise.com.
A "Tips and Preps" section features valuable information for customers, such as scheduling tips and cleaning preparation advice that will enable Rosa's team to maximize their time.
04. Mojo’s Cleaning Services
Mojo’s Cleaning Services’ website uses an effective format for showcasing their professional skills. With a strong portfolio, clear descriptions and strategic calls-to-actions (CTAs), the cleaning website is user friendly and optimized to encourage interested visitors to schedule their services.
What we love about this cleaning website:
A gallery of before and after photos showcases the impressive results of Mojo's Cleaning Services' work.
By offering various pricing plans, the cleaning website showcases weekly, bi-weekly or monthly cleaning options to suit the needs and budget of different customers.
To promote customer loyalty and attract new clients, the website features a referral program that offers a discount for clients who refer their friends.
05. Lira’s Cleaning Services
Lira’s Cleaning Services features trendy elements like pastel colors and modern fonts to captivate and engage visitors. From their customized cleaning logo to unique illustrations depicting their services, the site uses clever visual language with informative website copy and useful tools to effectively establish their branding.
What we love about this cleaning website:
The welcoming tone of the copy uses casual language to connect with customers and convey the company's values.
They prominently display their area code, immediately communicating the geographic scope of their services.
A standout welcome bar at the bottom of the homepage follows visitors as they scroll, encouraging them to get a free estimate.
06. Soapranos Cleaning
If the business name isn’t enough to make you smile, the website certainly will. Soapranos Cleaning’s website stands out for its clean design, thoughtful website copy and useful tools, providing one of the best examples of how to combine these strategic elements.
What we love about this cleaning website:
The sharp black background sets the stage for visitors, highlighting bright photographs and white text throughout the site.
A live chat box tool towards the bottom of the homepage provides a seamless way to streamline communication with the Soapranos Cleaning team.
The site includes a form for past clients to leave reviews and feedback. By accumulating testimonials, Soapranos Cleaning can display these on their website to help build their reputation.
Ready to launch your cleaning business? Check out our complete guide on how to start a business.
What these cleaning website examples do well
Not only are all of the above excellent cleaning business ideas with clever names and powerful branding, they’re all examples of cleaning websites that serve a purpose. The cleaning websites above communicate effectively and use business tools for visitors to streamline the process of scheduling and paying online.
This round-up of the best cleaning websites highlights small business branding and incorporates elements that build trust with visitors—such as images of their work, detailed descriptions, About Us pages and testimonials. While they prioritize aesthetic appeal to enhance their branding, they also strike a balance between design and UX.
Current trends in cleaning website designs
These website design trends focus on usability, trust-building and strong calls-to-action to maximize lead generation and user engagement.
Minimalist layouts: Simple, clean designs that put a focus on services. This can be achieved with the right website template.
Online scheduling and booking: Seamless integration of scheduling tools is a common element in a business website that offers services like cleaning, allowing users to book directly on the website for extra convenience.
Elements of trust: Badges for certifications, customer testimonials and reviews are often featured to build trust with new visitors.
Interactive elements: Features like instant quote calculators or live chat bots allow users to engage with the site more directly, enhancing UX.
Online forms: Streamlining the communication process for new visitors who have questions or inquiries. You can use an online form builder to create a form that suits your business.
Strong CTAs: "Book Now," "Request a Quote" and "Schedule a Cleaning" buttons are placed prominently to drive conversions.
Visual storytelling: High-quality before-and-after images or videos are popular, showing the transformation cleaning services provide. This visual element helps build credibility.
Customized logo: A creative logo placed on the website helps cleaning businesses stand out and solidify their professional branding. Using a logo maker, you can generate designs and ideas of your own in minutes.
Why design matters for cleaning service websites
Web design is the art of planning and arranging content on a website so that it can be shared and accessed online. A well-designed cleaning service website is the first step to making a strong impression, building brand credibility and helping potential customers through the decision-making process. Effective design contributes to much more than a nice to look at screen— it enhances UX, ensures easy navigation and highlights professionalism, which drives higher engagement and conversions.
Create your professional cleaning services website
Ready to build your own website from scratch? Here are some expert tips to get you started:
Use a website builder
For small cleaning businesses seeking to establish a professional online presence and attract more customers, a website builder offers a cost-effective, user-friendly and efficient solution. These tools streamline the process of website development and design, frequently utilizing drag-and-drop or AI website building technology to make it accessible to everyone.
When selecting your website builder, think about elements such as pricing, available design tools and a user-friendly interface. Choose software that provides a robust website infrastructure you can rely on, including dependable web hosting, web servers, security and performance.
Start with a website template
Starting your cleaning website with a premade template is a great idea if you’re looking for a quick and efficient solution. Templates are ready-made, so you don’t have to start from scratch, and many cleaning templates come with features tailored to service-based businesses, like online booking forms, service lists and testimonials.
Professional cleaning website templates also provide a solid foundation for a polished online presence. They allow you to easily incorporate your own branding, content and images with user-friendly customization tools like drag-and-drop editors for incorporating personalized colors, fonts and layouts.
Check out these professional service and maintenance website templates on Wix to get started.
Include branded elements
Part of understanding how to start a cleaning business that succeeds is learning how to differentiate yourself from competitors. By incorporating branded elements into your cleaning business website, you can enhance brand recognition and establish a consistent UX. This contributes to a professional and memorable brand identity, which can be instrumental in converting visitors into loyal customers.
From the initial stages of your cleaning business, you’ve likely started to flesh out these elements. Make sure they’re seamlessly integrated and reflected on your website to align with your cleaning business's overall image.
Here are some key branded elements you should be sure include:
Cleaning business name: Every great business has a great name behind it. As one of the foundational elements of your brand, displaying this on your website is a must, making your business appear more professional and organized while boosting recognition (and potentially improving SEO, too).
Pro tip: Check out these great cleaning business name ideas for inspiration if you haven’t decided on one already.
Your own logo: Knowing how to make a cleaning logo that reflects your services and values is important for your overall brand identity. Once you have it ready, prominently display your logo on your cleaning site’s homepage, and when relevant, in other areas of your site.
A catchy slogan: A short and catchy tagline can communicate what your cleaning business stands for. Think creatively about how you can succinctly describe your business’s key benefits, such as speed or eco-friendliness, and position it in a place that’s recognizable. Check out this list of top cleaning slogans for inspiration and ideas.
Branded colors: Use consistent brand colors throughout your site in order to strengthen your business’s visual identity. Go based on what you have in your logo, and try to stick with 2-3 colors for visual variety that’s balanced with consistency.
Typography: The fonts you use on your website should reflect your cleaning business’s personality. Similar to your brand colors, you can use up to 2-3 font styles on your site to facilitate a visual hierarchy.
Brand voice: Friendly, professional, playful—these are just some of the attributes we might use to describe a brand voice. As you develop your branding, consider what tone you want to use to connect with your audience and align your website messaging with this voice.
Add the right pages and content
A well-structured cleaning business website should include a variety of web pages and content to provide essential information, build trust and convert visitors into customers.
Here are the key types of website content you should consider featuring on a cleaning website:
A welcoming homepage that provides visitors with a concise and compelling introduction to your cleaning business.
A services page that gives visitors detailed information about your cleaning offerings to encourage them to book. This should include titles, descriptions, pricing and strategic CTAs.
A contact page that makes it easy for potential clients to get in touch with questions, inquiries or to book an appointment. You may also consider using a contact form that allows users to reach you directly from the site.
Imagery that supports your business’s story, including high quality photographs, relevant icons, illustrations and videos to break up the text, showcase your work and enhance your site’s visual appeal.
Testimonials and reviews featuring positive feedback from clients to build your credibility and provide visitors with proof of your dependable services.
An About Us Page that gives visitors more insights into your business’s team, work approach and values, setting it apart from the competition. Here, you can share your business’s history, introduce employees and highlight specific qualifications.
Connect your cleaning website to a custom domain name
A domain name, also referred to as a web address, serves as a vital part of your online identity and professional presence on the web. To choose an effective domain name, consider aligning it with your business's name, location or services offered.
As part of this, you’ll want to find a top-level domain (TLD) that's both memorable and recognizable for your customers. This forms the last part of your website’s URL, for example, the .com in Wix.com. Examples of the best TLDs suitable for cleaning websites include: .com, .biz, .cleaning, .services or .pro.
Enhance your cleaning services website strategy
When you create a cleaning business plan, publishing your website is just one part of ensuring you have an effective online presence. You’ll need a strategy in place to increase visibility and website traffic, attract more clients and stand out from the competition.
Here are some ways you can strategize your website to make sure it’s a powerful marketing tool for your business:
Prioritize user experience
UX involves making a design that prioritizes a visitor-centric interface. This is important because a website reflects a well-organized business, directly influencing customer satisfaction, conversion rates and credibility. Search engines like Google also favor sites with good UX, making this an important factor for your website to succeed in bringing better business results.
Good UX involves designing a site that’s intuitive and keeps users engaged while browsing. Factors like efficient website navigation, fast loading times, ease-of-use, readability and an appealing design are all fundamental aspects of achieving this.
Today, UX also means having a mobile-friendly website, so it’s important to ensure your design includes a version fit for smaller screens—either using adaptive or responsive technology. Additionally, emphasizing web accessibility is a must, incorporating elements like alt-text, contrasting colors and easy-to-read fonts to accommodate visitors with disabilities.
Develop a marketing strategy
Cleaning marketing involves promoting your business to potential customers. There are various strategies for doing this, and the best cleaning websites play a positive role in a business’s marketing success. An effective online marketing strategy involves optimizing your website to drive more traffic and using it to increase conversion rates.
To gauge the success of your cleaning website’s marketing efforts, track key performance indicators (KPIs) such as website traffic, social media engagement lead generation and customer conversions. By setting specific goals and regularly monitoring these metrics, you can evaluate its effectiveness and make necessary adjustments.
Include SEO elements
Search engine optimization (SEO) is part of your website’s marketing strategy, but it's worth emphasizing here. This is the art of optimizing your website so that it becomes more visible on search engines. Best SEO practices include keyword research, including alt text, adding optimized headlines and website titles and including metadata on your site.
Maintain and manage your site after publishing
Website management is the process of maintaining and developing a website so that it is secure, attractive, fully functional and up-to-date. This process applies to the site’s design, structure, content, features and marketing. The best cleaning websites are managed proactively after publishing, maintaining effectiveness, improving performance and attracting clients.
Good website management includes the following:
Making sure your content is up-to-date
Checking in on security and speed
Looking out for errors and glitches, such as broken links or images
Redesigning your website when it’s relevant
Optimizing for SEO
Backing up your website, creating a copy of its files and data in case anything goes wrong
Best cleaning websites FAQ
Do you need a website to start a cleaning business?
Having a website for your cleaning business can make you significantly more credible and help you attract more customers. A professional cleaning website makes it easy for potential customers to find your services, check your offerings, read reviews and book appointments online. It's a valuable tool for building trust and showcasing your work.
What should I put on my cleaning website?
Your cleaning website should include the following basics:
A clear overview of your services.
Pricing or an option to request a free quote.
A booking form or contract details for easy inquiries.
Testimonials or reviews to build credibility.
A section about your business, including a short bio about your staff, experience and certifications.
Frequently asked questions (FAQ) to address common client concerns.
A blog or tips section to provide cleaning advice and boost search engine optimization (SEO).
Best options for cleaning business websites?
Several website builders can help you create a professional cleaning website. Wix offers free customizable cleaning service templates and easy drag-and-drop designs. This option is great for cleaning business owners who want to quickly create a professional-looking website on a budget.
How can I make my cleaning website design user-friendly?
To make sure your cleaning website is user-friendly, use a clean, minimalist design with easy navigation and intuitive menus. Optimize for mobile devices and ensure fast loading speeds. Include clear calls-to-action, a simple booking process and a contact form. Use professional visuals, readable fonts, and a search bar to enhance user experience.
How do I showcase trust and reliability on my cleaning website?
Showcase trust in your brand and services by featuring customer testimonials and verified reviews prominently. Display any certifications, insurance and professional affiliations you may have for your cleaning business. Include a satisfaction guarantee and highlight your experience and expertise. Consider including team profiles with photos. on your site, to personalize your service. Incorporate secure payment options and clearly outline your policies for transparency.
How much does it cost to build a cleaning website?
The cost to build a cleaning website varies. Using Wix, it can range from $0–$159/month, depending on the plan and features. Hiring a freelancer or agency may cost $500–$5,000, while a custom-developed site could exceed $5,000.
What do most housekeepers charge per hour?
The hourly rate for housekeepers typically ranges from $15 to $30 per hour, depending on factors such as location, experience and the scope of work. In larger cities or areas with a higher cost of living, rates can go up to $40 per hour or more. Some housekeepers may charge additional fees for specialized cleaning tasks or larger homes. Rates can also vary based on whether the housekeeper is employed through an agency or works independently.
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