- Ruth Kogan
- Aug 12
- 6 min read
Yes, with Wix you can easily sell products. Whether you're selling handmade crafts, downloadable content, or subscription services, Wix Stores provides the tools and features you need to sell online. Wix's ecommerce platform is designed to be user-friendly while offering advanced capabilities that grow with your business.
With Wix, you're not just limited to a basic online store. You can customize your product listings, offer different payment options, manage shipping and taxes and even integrate with third-party services to expand your reach.
What are the types of products I can sell on Wix?
Physical products
Wix Stores makes it simple to sell tangible goods that then need shipping. You can:
Upload multiple high-quality images or videos for each product
Create product variations (color, size, material)
Set inventory tracking to manage stock levels
Add shipping weights and dimensions
Allow pre-orders for upcoming products
Create custom text fields for personalization
With Wix you can manage the entire process from product creation to checkout, with options to customize the shopping experience based on your brand and customer needs.
Looking for trending products to sell? Explore our list of the best.
Digital products
Selling downloadable content is straightforward with Wix. The platform supports:
Images (JPG, PNG, GIF) up to 50MB
Audio files (WAV, FLAC, M4A) up to 100MB
Documents (PDF, DOC, EPUB) up to 1GB
ZIP files up to 1GB
When a customer purchases a digital product, they automatically receive a download link valid for 30 days. This seamless process makes it easy to sell ebooks, music, art prints, templates and other digital creations without manual fulfillment.
Explore our list of the top digital products to sell to make money online.
Subscription products
Wix allows you to set up recurring product deliveries and payments. You can:
Create flexible subscription intervals (daily, weekly, monthly, yearly)
Set expiration periods or allow indefinite subscriptions
Offer subscription-only products or both one-time and subscription options
Provide subscription discounts to incentivize recurring purchases
This feature works well for subscription boxes, membership content or any product that customers might want to receive regularly.
Learn more about how to make a subscription website.
How to setup your Wix Store to sell products
Getting started with selling on products is easy:
2. Select an online store template or build your online store from scratch
3. Add the Wix Stores app to your site
4. Customize your store's look and feel
5. Set up payment methods
6. Add your products
How to add products to your store
Adding products to your Wix store follows a simple process:
1. Go to the Dashboard and select "Products"
2. Choose "New Product" and select the product type
3. Upload product images or videos
4. Enter product details (name, description, price)
5. Add any variations or options
6. Set inventory and shipping information
7. Save and publish
For physical products, you'll need to add details like weight for shipping calculations. For digital products, you'll upload the file customers will receive after purchase.
How to setup your payment methods to sell
Wix offers multiple payment options (dependent on where you're based in the world) to ensure you can serve customers worldwide:
Wix Payments (built-in solution with competitive rates)
PayPal
Stripe
Manual payment methods (bank transfers, cash on delivery)
You can enable multiple payment methods to give customers choices at checkout and potentially increasing your conversion rate.
How to sell products with Wix: managing your online store
Inventory management
Selling products with Wix means access to robust inventory tracking features:
Real-time stock updates
Low stock alerts
Option to show or hide out-of-stock products
SKU management
Inventory history
These tools can help prevent overselling and keep your store running smoothly, even as you scale your business and sell more.
Order processing
When orders for your products come in, Wix provides a centralized system to manage them. This means you can:
Receive order notifications via email and dashboard
Review order details
Process payments (or mark manual payments as received)
Generate packing slips
Update order status
Communicate with customers
The streamlined workflow makes it easy to fulfill orders efficiently and keep customers informed.
Shipping and delivery options
Wix offers flexible shipping options for all types of products that include:
Flat rate shipping
Weight-based rates
Store pickup options
Free shipping rules
Integration with shipping carriers
Real-time shipping rate calculations (on Business and eCommerce paid plans)
For digital products, delivery is automatic through email download links, eliminating shipping management entirely.
SEO optimization
Wix provides SEO tools to help your products appear in search results:
Customizable product URLs
SEO fields for titles and descriptions
Automatic sitemap generation
Mobile optimization
Schema markup for rich results
Social media integration
Connect your store to social platforms to expand your customer reach:
Share products directly to social media
Add social share buttons to product pages
Create shoppable Instagram galleries
Integrate Facebook Pixel for ad targeting
For a real-life example, Izzy Wheels uses an Instagram Shop to guide potential clients to their eCommerce site, where visitors can learn more about the products or make a purchase. The sister-owned, Dublin-based brand creates fun, vibrant and innovative wheel covers for wheelchairs.
Learn more:
Email marketing
Wix's built-in email marketing tool allow you to:
Send product announcements
Create abandoned cart recovery emails
Design promotional campaigns
Segment customers for targeted messaging
Automate email sequences
Email remains one of the most effective channels for selling products and Wix makes it accessible without requiring third-party tools or plugins.
Product customization
Multiple variations like size, color, or material
Different pricing for each variation
Separate inventory tracking
Custom option sets that can be applied to multiple products
This flexibility lets you offer exactly what your customers want while simplifying your product management.
Discount codes and promotions
Drive products sales with promotional tools:
Create percentage or fixed amount discounts
Set minimum purchase requirements
Create time-limited offers
Establish free shipping thresholds
Offer buy-one-get-one deals
Well-designed promotions can increase average order value and convert hesitant shoppers.
Tax and currency settings
Sell products on Wix even with complex tax calculations and currency displays:
Automatic tax calculation based on location
VAT/GST support
Multiple currency display options
Tax exemption capabilities
Integration with tax automation services
These features ensure compliance while creating a smooth experience for international customers.
AI features and tools
Maximise your ecommerce selling with the Wix AI Site Chat your 24/7 chat assistant that helps transform browsers into buyers. This intelligent tool answers customer questions instantly, provides personalized shopping guidance, and maintains your brand voice throughout every interaction. As it learns your product catalog and business policies, it delivers increasingly valuable assistance that builds shopper confidence and drives conversions. The customizable interface integrates seamlessly with your store design while handling routine inquiries automatically, freeing your time for strategic growth. Even during off-hours, it captures leads for future follow-up.
Can I see products with Wix FAQ?
Is Wix good for selling products?
Yes, Wix provides a comprehensive ecommerce solution suitable for small to medium businesses to sell products online. It offers essential features for selling like secure payments, inventory management and marketing tools in a user-friendly package.
Do I need a business license to sell products on Wix?
Business licensing requirements vary by location and by what you're selling. Wix doesn't require a business license to create a store but you should check local regulations to ensure compliance in your area. Generally you will need a license to be able to accept payments, for example.
How much does it cost to sell products on Wix?
To sell products, you'll need a Business or eCommerce plan, which start at approximately $29/month (prices may vary). Wix doesn't charge per-product fees but payment processors typically charge transaction fees (around 2.9% + $0.30 per transaction).
Can I sell on Wix without a website?
No, you need a Wix website to use Wix Stores. However, the platform makes it easy to build a simple website focusing primarily on your store if that's your main priority.
Can I connect my Wix store to other sales channels?
Yes, Wix offers integrations with marketplaces like Amazon, eBay and social platforms like Instagram and Facebook. These connections help you manage multiple sales channels from one dashboard.
How do customers receive digital products purchased from my Wix store?
After purchase and payment confirmation, customers automatically receive an email with a download link valid for 30 days. You can also manually resend this link from your dashboard if needed.
Can I offer international shipping with my Wix store?
Yes, Wix allows you to set up shipping rules for different countries and regions, with options for flat rates or calculated shipping based on weight and destination.
How does Wix handle taxes for online sales?
Wix provides automatic tax calculation based on location and can integrate with tax services like Avalara for more complex needs. You can set tax rates manually or use automatic calculations.
Can I track my store's performance on Wix?
Yes, Wix provides Wix analytics showing sales, traffic, and customer behavior. You can also connect Google Analytics for more detailed insights about your store's performance.