- Jenna Romano
- Jul 27
- 18 min read
Creating a music website that rocks as much as you do will open doors, enabling you to build your success and manage your career. In this article, we’ll show you how to create a music website of your own. As an extra bonus, we’ll go through a list of customizable music website templates created by Wix to jumpstart your own creation.
“The true beauty of music is that it connects people. It carries a message, and we, the musicians, are the messengers,” said Roy Ayers, a prominent funk, soul and jazz composer.
Finishing a musical masterpiece is just the start of your role as a musician. Music has the power to move and shake its listeners, so when the creative process of composing a song or making an album is complete, it's time to share your finished product with the world.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
TL;DR: How to create a music website
Whether you’re an artist, band, producer or music entrepreneur, having a dedicated website is key to sharing your sound and connecting with fans. This post guides you step-by-step through creating a music website that showcases your work, promotes your brand and grows your audience. Along the way, you’ll find tips on essential features and design ideas, plus a selection of customizable templates to get you started quickly.
A great music website isn’t just about looks—it’s about making it easy for visitors to listen, buy, book and stay engaged. From embedding audio players and selling merch to announcing events and building an email list, the right features help turn casual listeners into loyal fans.
Top features of a great music website
Feature | Why it matters |
Audio player | Let visitors listen to your tracks directly on your site |
Tour dates & events | Keep fans informed and excited about upcoming shows |
Online store | Sell merchandise, albums or tickets without extra platforms |
Mailing list signup | Build a direct connection with your audience for updates and promotions |
Social media integration | Make it easy to share your music and grow your community |
Professional branding | Create a cohesive look that reflects your unique style and identity |
What is a music website?
Music websites act as an online resume for most professional musicians and bands - but it has the potential to be so much more. It’s a central hub where audiences from all over the world can listen to your music, learn about upcoming performances and get to know the personality behind your work.
Each music website is unique, and will reflect your musical personality by including unique design features that represent it. Depending on the stage of your career, it can embrace elements that will promote your music, sell tracks, grow your audiences and interact with your fans. If only Mozart were alive to see this.
How to make a music website in 10 steps
01. Select a domain name and web host
Your domain name is how fans find you online, so make it count. Use your artist or band name if it’s available—it keeps things consistent and easy to remember. Avoid complicated spellings or special characters that could trip people up. The simpler and more direct your domain, the easier it is for fans to reach your music.
Once you’ve landed on a domain, you’ll need a reliable home for your site. Look for a web hosting solution that keeps your website up and running with fast load times and solid security. It should be built to scale with you as your fanbase grows.
Wix lets you register your domain and host your site in one place, streamlining setup so you can focus on building your brand.
Pro tip: In some cases, the domain name you want is already taken. To check the status of your domain, use a tool like domain name search or a domain name generator for alternative ideas.
02. Pick a website builder and template
Choose a website builder that gives you full control over your site without needing to code. Look for one with a visual editor that makes it easy to move elements around, update your content and customize the layout to match your sound. The right builder lets you focus on your music while still giving you a polished, professional web presence.
Once you’re in, start with website templates that fit your vibe. Whether you're releasing experimental beats or acoustic sets, there’s a design that works for you. Templates built for musicians often include features like built-in music players, tour listings and merch pages, making it easier to bring your site to life fast.
From there, make it your own. Change the colors, fonts and images to match your brand. Add your logo or artist name front and center. A strong visual identity not only shows who you are but helps fans connect with your music before they hear a single note.
Explore music website templates:
03. Design your music website
The web design of your site sets the stage for your sound. It’s often the first impression people get of your brand, so make it count. Use your own color palette, fonts and layout to create a space that feels like your music. The more cohesive your design, the more your site helps tell your story.
Bring your visuals into the mix. Add high-quality images, whether it’s album covers, press photos or behind-the-scenes shots. These details help fans connect with your world and make your site more engaging from the first scroll.
Make sure your layout supports your goals. Feature your latest release or tour date prominently. Use intuitive navigation so visitors can find music, merch and updates quickly. A strong design keeps your audience focused on what matters most—your music.
04. Add an album, single or playlist
Uploading your music is where your site starts to sound like you. Organize your tracks in a way that makes sense—group singles, albums or playlists by release date, theme or project. Add album art, song titles and short descriptions to give fans more context as they listen.
On Wix, it’s easy to get started. Click on the Wix Music player, or go to Add > Music > Wix Music in the editor. Then select Manage Your Music to create an album, single or playlist.
Use the built-in player to let visitors stream music directly from your site. You can also embed tracks from platforms like Spotify, Apple Music or SoundCloud. Test the player across devices to make sure it works seamlessly.
Go beyond just uploading tracks. Include lyrics, stories behind the songs or links to exclusive content to bring fans closer to your process. These extras create a deeper connection and encourage visitors to stay longer on your site.
05. Choose to stream, download or sell
Decide how you want fans to experience your music. Streaming is one of the easiest ways to share your sound. Embed players from Spotify, Apple Music or YouTube Music so visitors can listen without leaving your site.
On Wix, you can offer music streaming commission-free with the Wix Music player. Just upload your tracks and let fans hit play.
Want to offer downloads? Set up digital files for purchase or free download. It’s a great way to give fans ownership of your work while supporting your music. Make sure the process is simple, secure and works across devices.
You can also sell your music directly through your site, whether that’s digital albums or physical copies like vinyl or CDs. Include clear pricing, shipping details and return policies to create a smooth, trustworthy buying experience.
06. Add your band info
Your About section is where you tell your story and help fans get to know the person—or people—behind the music. Share how your journey began, what inspires your sound and what you've achieved so far. Whether you're a solo artist or part of a group, a well-written bio helps visitors feel more connected to your work.
Make this section dynamic by adding images and videos. Include professional photos, behind-the-scenes clips or links to press features. These elements give your site a polished feel while offering a more personal look at your creative process.
Keep things organized so your content is easy to explore. You can use galleries for photos, dedicated sections for each band member or embedded playlists for music videos. When your story is clear and visually engaging, fans are more likely to stick around and keep listening.
07. Sell your merch with an online store (optional)
Merchandise is a great way to support your music and connect with fans. Start by deciding what to sell—T-shirts, posters, hats and vinyl records are popular options. Make sure your merch reflects your style and resonates with your fan base.
Add an online store to your website to make shopping easy. Organize your products into clear categories and include detailed descriptions, pricing and sizing information. High-quality product photos are a must to help fans see exactly what they’re buying.
A smooth checkout process is key to successful sales. Integrate a secure payment system and offer shipping options that cater to both local and international customers. Don’t forget to clearly outline your return and exchange policies for added transparency.
08. Optimize for local SEO
Search engine optimization helps your website get found online. Start by focusing on keyword research. Figure out what terms your audience searches for, like "live local music," "learn guitar online" or "indie artist tracks." Use these keywords naturally throughout your content to make your site more discoverable.
To reach local fans, include location-based keywords like “Los Angeles indie band” or “Austin folk artist” in your title tags, meta descriptions and content. These details improve your chances of showing up in local search results.
Make sure to add alt text to every image on your site. This not only strengthens your SEO but also makes your site accessible to all visitors, including those with visual impairments. Keep your pages loading quickly by compressing images and avoiding plugins that can slow things down.
Create engaging content like playlists, interviews or blog posts to improve your rankings while giving value to your fans.
Don’t forget about mobile users. Many fans will visit your site on their phones, so test how your site looks and performs on smaller screens. A responsive design delivers a smooth experience no matter the device your fans use.
09. Review and publish your site
Before you go live, take time to carefully check every page. Look for typos, broken links and any formatting issues. Make sure interactive features like music players, contact forms and shopping carts work smoothly. Use a website launch checklist to catch anything that might need tweaking.
Preview your site on both desktop and mobile devices to see how it performs. Focus on easy navigation and fast load times so fans can explore without frustration. Make any last adjustments to create a polished, seamless experience.
When you’re confident everything looks great, hit the “publish” button. Your music website is now live and ready to connect with your audience. It’s a big step — now it’s time to share your sound with the world.
10. Promote your music website
A live website is only the beginning—now it’s time to drive traffic to it with different marketing strategies. Share your website link across social media, add it to your email newsletters and mention it at shows. The more places you promote it, the more fans will find you.
Keep your site fresh by adding a blog or posting regular updates. Share stories about your music, behind-the-scenes moments or news about upcoming projects. New content keeps fans engaged and helps your site rank better in search results.
Look for opportunities to collaborate with other artists, blogs or local businesses. These partnerships can help you reach new audiences. The more you promote your site, the stronger it becomes as the go-to place for your music.
Benefits of creating a music website
Whether you’re a solo artist or part of a band, creating a music website will be a process that garners rewards. Similar to starting a business, having a website to promote your tunes will help you build your fanbase, land new gigs and boost your reputation. Before you get started on building your site, think about the potential benefits you can acquire with it.
Good PR
Landing gigs, contracts and press attention is the most challenging part of being in the music industry. It’s also crucial if you want to build your career. A music website will help you generate more leads, receive quicker responses and prove that you’re a professional who means business. Providing visitors with plenty of information about yourself and your music is the perfect way for booking agents to check out if you’re a good fit to work with them, or to give the press a comprehensive package of details.
Strengthen your fan base
Say hello to your growing fan club. A music website is a magnet for fans. By posting updates, tour schedules and samples of new music, you can keep your followers in the know. By doing this, you’ll increase engagement and harness loyalty within your fan base. Not to mention, the quick-to-share social media society we live in means you can rely on these fans to share your website’s domain name with friends. This digital word-of-mouth resource can increase sales of your music online and boost attendance at shows.
Sell your music
Of course, making money is not your only drive for making music - but many musicians dream of selling their tunes. By uploading tracks onto your music website, you can sell tracks directly to your fans online. If your music is already on a third party app, adding a Spotify playlist or tracks from your iTunes account is another way to share your music with fans.
What to include in a music website
Good vibes are a must, but besides that - how do you create a music website that will be as powerful as your music? Take into consideration the following design elements when you plan your website and build your site and include the features that will help you reach your goals online.
Music tracks
Many visitors will come to your music website with one thing in mind: to listen. Thankfully, there are plenty of ways to let visitors tune in online. With Wix Music, fans can listen, download and purchase singles or albums directly from your website (huge plus: although it requires a premium subscription, there’s no commission). If you're creating a DJ website, for example, you can also upload playlists or add links to third party applications, such as Spotify, iTunes or SoundCloud.
Pro tip: Add free samples to your website so new visitors can get a taste of your sweet-sounding style. If they love what they hear, it will probably lead them to join your fan club and purchase your music.
A compelling About Us page
An About Us page is a strong element to include in any website, and it's all about making a good first impression. Here, you’ll tell visitors your story, using your own brand voice to communicate who you are, what type of music you create, and what inspires you the most. Your About Us page should include at least one high-quality photo of yourself or your entire band. If your band includes multiple members, this is the perfect place to include professional bios for each.
EPK
EPK stands for Electronic Press Kit - a dedicated spot for you to show off the professional highlights of your career. While you’re actively seeking out new gigs and publicity, an EPK page will give agents, venue managers or the press access to key information by showcasing your professional bio, music samples, press photos and reviews.
While you can always send these assets in an email format, a press kit appears more professional and makes it easy for interested parties to obtain them. Plus, they’ll appreciate seeing everything they need in a well-designed, organized location.
Event calendar
Whether you're live streaming a concert or performing in person, adding a calendar of events will help keep fans informed whenever you have a show. Posting these events in advance will upgrade your promotional efforts by building anticipation, especially when users have the option to sync your events with their own digital calendar. This way, they’ll get reminders when it comes time for your performances.
Contact form
The best music websites will make sure that you never miss out on the chance to connect with potential fans. Adding a contact form to your website is an effective way to collect contact information from visitors to your site who are interested in your music. There are many ways to design a contact form that is noticeable, agreeable with the style of your site, and grabs all the information you need.
Once you have a list of contacts, try implementing email marketing strategies that will heighten the relationship you have with your following. You can send out a bi-monthly newsletter with updates, or treat your list of contacts like VIPs by sending them early samples of music or discounts to upcoming concerts.
Attractive visual elements
The design of your music website is an extension of your musical identity, so you’ll want to choose unique visual elements that reflect this. Ways to achieve this include generating a color palette, using a font style and adding imagery that represents and emphasize the mood of your music. Don't forget to integrate your band logo into your visual design, including your favicon and other details - use the Band Logo Maker, Music Logo Maker or DJ Logo Maker to get you started.
There are so many directions to consider, and fantastic web design trends you’ll want to include when making your music website - so whatever decisions you make along the way, try to keep in mind these basic web design tips when you envision your final product. Helpful rules such as maintaining visual hierarchy or including high quality images and videos will ensure a professional look throughout your website.
7 inspiring templates by Wix
Ready to rock a music website of your own? Check out this selection of Wix music website templates to learn about all the elements you can include. You can customize these websites yourself, or simply use them for inspiration when you start from scratch.
What makes this music website template so appealing is the fact that it's equally as trendy as it is functional. A stylish hamburger menu on the website header adds a touch of flair, making it easy for visitors to navigate to the different sections of your site. Here, they include pages dedicated to albums, singles, interviews and contact details.
Parallax scrolling is applied consistently throughout the template, which creates a stunning transition as you scroll down to view more content. The dynamic experience of it all is amplified by a hover effect applied to the text headers. Hover effects will change the color of selected content as users scroll over it - a detail that detail makes clicking through more enticing.
02. Soul Artist
This template is perfect for musicians who want their music website to embody a minimalist style while showcasing your talent. Ample homepage real estate is dedicated towards putting the musicians themselves in the spotlight, with space to add a high-quality image of yourself or your band, along with a text box for a short bio so you can immediately introduce yourself to visitors.
Fans don’t have to browse for long until they find your tunes and share them with your friends, since you can add your latest latest album to the homepage. Here, the playlist design perfectly matches the simple nature of the template. Wix Music gives you to the option to customize your playlist’s appearance by letting you change the design of your music player - your can switch up the colors and modify the font, too. Of course, adding an image of your album cover is a great way to make it official.
03. Rock One Pager
Videos have become an increasingly popular element to include in the design of music sites. Not only used for conveying information, adding videos to your website will improve its aesthetic appeal. In the case of this template, the video background generates an artistic effect that continues throughout the page.
While using Wix Music is an easy way to facilitate sales, you can post your music on platforms like Spotify or Apple Music as well. Adding a social bar to the side of your site’s homepage, like we see here, will make it easy for users to find you on these platforms.
Another notable aspect of this template’s design is the rocking contrast between the colorful highlights used against the rest of the black and white theme.
04. Jazz Musician
Artists can show off their skills and accomplishments with a touch of class using this music website template. The elegant color scheme sets the tone for the site, and a full page background image makes it even more intriguing.
Multiple text boxes give this homepage an original layout while leaving space to include important updates for fans and visitors to the site. Parallax scrolling puts this text in the forefront, but allows us to keep our eyes on the gorgeous background image as we read.
Overall, this template provides a great example of how different visual elements color can complement each other, resulting in a cohesive website design.
A picture’s worth a thousand words, so when you have an impressive image to show off - let it do the talking. With this template, the visual emphasis is on the background image of the homepage, providing a great opportunity to display a high quality press photo. On top of that, a simple navigation menu seamlessly directs visitors to the rest of the site’s content.
Artists who want to share more than music with their listeners should consider adding a blog to their music website. Including an attractive blog section, this template will allow you to give special content to your beloved fans. It’s a great opportunity to write about your musical technique, inspiration and upcoming projects - keeping your community involved in your work and connected to your process.
Another star element of this template is its contact page, which includes space for the musician’s own details while including an effective contact form design for visitors to sign up for a mailing list.
06. The Band
This template just screams cool, thanks to its retro colors and imagery. In fact, it’s a good reminder that your musical style can always manifest itself visually when creating a music website. Adding a frame to the background image, like we see here, can add even more character to the site, emphasizing the personality of your band.
Without getting distracted by the chic design elements, let’s remember what’s really important: sharing your music. As users scroll down the homepage, a large call-to-action button reads “Listen to our music.” That’s one savvy way to entice website viewers to navigate on over to the music page of your site.
07. Press Kit
Dedicated entirely to promoting your music online, this one-page website template is perfect for showcasing your music career highlights and EPK deck. As visitors scroll through the sleek design of your website, new elements - such as your bio, music samples, event schedule and press release - will be revealed to them.
Notice how the images of the photo gallery can be downloaded by visitors. This is great for press who want to share images of your band online and can be implemented by adding a document button to this section.
Last but not least, the template’s website footer leaves space for including essential contact details for getting in touch, as well as a sign up form for press, agents and fans who want to reach out after being impressed by the details included in your amazing music website.
Learn more:
How to create a music website with Wix:
Here’s how you can create your own music website:
Log in to your account or sign up for free.
Choose a music template to edit.
Edit text and add your name.
Click on the Wix Music player or go to Add > Music > Wix Music to add one.
Select Manage Your Music to create an album, single or playlist.
Upload multiple tracks in MP3, WAV, FLAC or ALAC.
Choose to stream, download or sell - commission free.
Customize your Wix Music player.
Add your band info, upload images, videos and more.
Publish your site and connect to your own domain name.
Learn more: How much does a website cost
How to create a music website FAQ
Do musicians need a website?
Yes, especially in today's digital age. A website is your online home base, showcasing your music, connecting with fans and even selling directly.
How to sell your music on your website?
Build an online store: Wix integrates seamlessly with your website, making it easy to sell music and merch.
Offer different formats: Provide digital downloads, CDs and even vinyl if your audience demands it.
Bundle deals and exclusive content: Encourage purchases with bundle offers and bonus tracks for website buyers.
Highlight reviews and testimonials: Showcase positive feedback from fans and critics to build trust.
What should a musician website look like?
Keep it visually appealing: Use high-quality photos and videos that reflect your music and brand.
Easy navigation: Make it easy for fans to find your music, bio, tour dates and contact information.
Mobile-friendly: Ensure your website adapts seamlessly to different screen sizes for on-the-go fans.
Embed your music: Let fans listen to samples or full tracks directly on your website.
Integrate social media: Share your website on social platforms and encourage social sharing from your website.
How much does it cost to build a music website?
The cost of building a music website can vary depending on your budget and needs. If you use a DIY website builder, you can expect to pay anywhere from $10 to $50 per month for hosting, domain registration and premium features like music players or online stores. Hiring a professional designer may start at a few hundred dollars and go up depending on customization and functionality. Be sure to account for additional costs like licensing music or integrating eCommerce tools if you sell tracks or merchandise.
Should I make a website for my music?
Yes, creating a website for your music is a smart way to showcase your work, build your brand and connect with your audience. A dedicated site gives you full control over how your music, videos and events are presented while offering a platform for selling merchandise or tickets.
Can you play music on a website legally?
You can play music on your website legally, but it requires securing proper permissions or licenses. If the music is copyrighted, you need to obtain a license from organizations like ASCAP, BMI or similar performance rights groups. Alternatively, using royalty-free music or your original tracks eliminates the need for licenses. Always verify usage rights to avoid potential legal issues or takedowns.
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