- Ruth Kogan
- Jul 28
- 4 min read
Updated: 2 days ago
Choosing the right Wix website template is an important part of creating a website. This comprehensive guide will walk you through the process of choosing the best website template, on Wix for your business.
Why its important to choose the right website template?
What is a website template? Its the foundation of your website. A website template from Wix establishes the first impression visitors will have of your brand, influences the user experience and influences how effectively you showcase your content. With over 2000+ professionally designed templates available on Wix, making the right choice requires some careful consideration.
Learn more: Should I use a template to make a website?
How to choose the right website template on Wix in 7 steps
01. Establish your website's purpose
Before even looking for the right template on Wix, you'll need to first decide which type of website you want to build. Consider the following as part of this decision making:
The primary purpose of your website (e.g. e-commerce website, portfolio website, blog website, business website)
Your target audience and their preferences
The key actions you want visitors to take on your site (e.g. buy something, leave a contact email)
Essential features and functionality requirements (e.g. an online store, blog)
Your brand's personality and aesthetic
This should narrow down your options and focus your search on Wix website templates that will serve your specific needs.
02. Choose your main website template category
Wix organizes its vast template library into intuitive categories. So pick the one that works best for your site first.
Business website templates: Professional templates for service providers and other small businesses.
eCommerce website templates: E-commerce templates with product display capabilities
Creative design website templates: Visually striking designs for portfolios and creative professionals
Community website templates: Templates facilitating user engagement and interaction
Blog templates: Content-focused designs optimizing readability and organization.
Within each category, you'll find numerous subcategories targeting specific industries and use cases. Use the search function and filters to pinpoint templates relevant to your website and business niche.
03. Evaluate the templates function and design
When it comes to choosing which template to use with Wix, look beyond just the aesthetics. Think about its:
Mobile-friendliness
Responsiveness
Built-in features
Navigation structure
Content organization
Customization potential
04. Consider your content strategy and style
Your template should accommodate your existing and any future planned website content. For example if you're creating an artist website and you know it will be image heavy, you'll want website templates that put images center of their design, or one that can accommodate an image heavy site.
If the opposite is true and your site will be text heavy, go for Wix website templates designed to improve readability. The right website template from Wix will showcase your content types without requiring excessive customization.
Wix Pro tip from Dafna Rabin, Wix Templates design team lead:
"Another way to approach [web design] is to understand the type of content you have and what you want to achieve. For example, if you want a big image in the background, look for a template that provides a good starting point for that. If you want to include a lot of text in your welcome section or the second fold, choose a layout that aligns well with your content and what you want to say."
05. Review customization options
While all Wix templates offer customization, some provide more flexibility than others. Keep an eye out for:
Color scheme adaptability
Font variety and modification options
Section arrangements
How easily you can add or remove elements
Remember that some design elements may be more challenging to modify than others. Choose a website template that naturally aligns with your desired look to minimize any extensive adjustments. The whole point of a website template is to help you create a website easily and fast — getting bogged down in template changes, would only defeat the purpose of it.
Wix Pro Tip from Marina Tamir, Tech SEO Expert:
“With Wix website templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.”
Inspiration from new web design trends can help you to customize your template, its best to always balance this trendiness with timeless design.
Clean, minimalist designs generally age better
Avoid overly trendy elements that may quickly look dated
Focus on user experience over flashy effects — animated content might look cool, but if it massively slows down the speed of your site, your users might not agree
Consider your industry's design expectations
06. Factor in template limitations
One crucial point to understand, once you select a template and begin building your Wix site, you can't directly switch templates on your live site without rebuilding it. This makes it even more crucial you choose the right Wix template from the get go.
07. Test your website template before committing to it
Before finalizing your choice make sure you:
Preview the template with placeholder content similar to yours
Test the navigation across different pages
View the Wix website template on various devices (desktop, tablet, mobile)
Click through interactive elements to ensure they work as expected
Consider how the template might accommodate your future business growth — will you need to add an online store later, perhaps
Browse the best websites in your industry for inspiration
Look at Wix's website examples of successful sites using various templates
Get feedback from potential users or colleagues
Consider consulting with a design professional if you think its necessary
Learn more: Do I need technical skills to use Wix?
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