- Sharon Hafuta
- Jul 15
- 14 min read
Turn your ideas into sales and start selling with Wix eCommerce→
What if you could turn your creativity into a real business—no inventory, no shipping, just designs people love? With Wix's new Printful native integration, creating custom merch and building a successful online store has never been easier. Whether you’re figuring out how to make a website for the first time or looking for a flexible website builder to power your next idea, Wix gives you the tools you need to succeed.
The print on demand (POD) model has taken center stage for creators, entrepreneurs and small businesses—with projections reaching a staggering USD 102.99 billion by 2034, growing at a 26% CAGR, according to Precedence Research. If you’ve been dreaming about how to start a print on demand business, now’s the time to join the wave.
In this guide, we’ll show you exactly how to launch your POD store with Wix in 2025—from setting up your storefront to designing products and marketing your brand.
Let’s get started.
Start building your free eCommerce website today with Wix—the ultimate online store creator to bring your print on demand ideas to life.
Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today.
TL;DR: how to start a print on demand store with Wix
Short on time? Here’s your eight-step game plan for getting your POD business off the ground with Wix’s Printful integration:
Step | Your goal | What to prioritize |
Define your niche | Build a brand that resonates | Get specific—broad stores struggle to grow loyal audiences |
Choose the right products straight from your Wix dashboard | Match your audience's interests | Browse and select Printful products directly from the Wix dashboard |
Create your designs (in Wix) | Stand out with visuals that sell | Design your Printful products within Wix—stay on-brand, niche-focused and print-ready |
Set pricing and margins | Stay profitable and sustainable | Calculate your costs, be transparent and aim 30-50% margin |
Sync products to your store | Streamline setup and fulfillment | Wix automatically creates your Printful account and syncs your designs in the background |
Order samples and test quality | Build trust before you launch | Use samples for content, quality checks and launch teasers |
Design your storefront | Make your brand look professional | Use a strong template, add brand visuals and optimize for mobile |
Launch and market your store | Get traffic and sales from day one | Use emails, social and Wix's built-in marketing tools to drive conversions |
"The native Wix + Printful integration makes it incredibly easy for any Wix user to create and launch their own custom product line—no tech headaches, just instant access to Printful’s catalog, instant mockups and seamless store setup, all within the Wix dashboard.” - Chris Victory, head of partnerships at Printful
Want full breakdowns, real examples and expert tips? Keep reading.
What is print on demand?
Print on demand is a fulfillment model that lets you sell custom products like t-shirts, mugs, tote bags or wall art, without ever managing inventory or shipping yourself. When a customer places an order, your POD partner, like Printful, prints the product and ships the item straight to them, under your brand. It’s one of the easiest ways to start selling print on demand products and build a business around your designs.
Print on demand vs. traditional eCommerce
Traditional eCommerce business models often require buying inventory in bulk, managing storage and packaging orders yourself. The setup comes with financial risk and operational stress. With POD, every product is made to order, so there’s no need to worry about overstock or upfront costs. It’s a flexible, low-risk model that’s perfect for testing our print on demand business ideas without heavy investment.
Learn more about eCommerce:
How product, fulfillment and shipping work
You create your designs, upload them to your Wix store and choose which print on demand products you want to sell through Printful. It’s a quick, beginner-friendly way to learn how to start an online store without dealing with the usual logistics. Everything syncs automatically. Once a customer places an order, Printful prints, packages and ships the item under your brand. Orders sync automatically from your Wix dashboard, making fulfillment hands-free.
Why POD is perfect for creators and small businesses
Whether you’re an artist, influencer or niche brand, POD makes it easier than ever to get started. You can test seasonal designs, run limited drops or launch a full collection without any upfront commitment. It’s also a powerful way to diversify your income and learn how to make money with print on demand—on your terms.
Pro tip: POD is ideal for running low-risk experiments. Want to test a design idea? Launch it, promote it and see how it performs—then double down on what sells.
How to start a print on demand store with Wix and Printful
Ready to learn how to sell on Wix? Below, we’ll walk you through how to start a business by launching your own print on demand store, from niche to start day. Whether your goal is to come up with perfect eCommerce business ideas or just looking for a low-risk way to break into eCommerce, this step-by-step plan will help you get up and running with Wix and Printful.
01. Define your niche and audience
The most successful print on demand companies don’t try to sell to everyone, they own a niche. Whether it’s for dog lovers, retro gamers or cottage core fans, choosing a focused audience makes your brand more memorable and helps turn one-time shoppers into loyal customers.
Need inspiration? Browse eCommerce website examples, social platforms, forums or Etsy to see what’s trending. You can even explore domain name options as a creative exercise—some of the best print on demand business names are rooted in niche culture.
02. Choose winning products for your audience
Finding the right products can make or break your POD business. If you're learning how to make a business website, especially for print on demand, your product lineup plays a key role in standing out from the competition. Start by researching what your target audience actually wants—check social media trends, read customer reviews on similar stores and explore marketplaces for inspiration. Look for products that people buy repeatedly or that complement your niche.
Test your ideas with small collections or limited runs to gauge interest before expanding. Pay attention to production costs, too, and pick items that keep your profit margins healthy while delivering quality your customers will love. Many of the best websites for POD succeed because they balance originality with products people genuinely want.
Look for products that are:
Reordered often (e.g. tees, mugs, tote bags)
Well-aligned with your niche
High enough quality to build brand trust
Cost-effective enough to maintain a solid margin
Pro tip: Use tools like Google Trends and TikTok Creative Center to stay ahead of style shifts. You can even use AI tools for business to generate product ideas or optimize designs based on your niche.
We’ve always been committed to helping anyone, anywhere create, design and deliver high-quality, unique products that resonate with their audience. By integrating seamlessly with Wix, we’re making it even easier for entrepreneurs to provide delightful experiences for their customers, directly within the platform where they already create and drive their brand experiences. We’re excited to see the amazing designs and products that the Wix community of sellers will create next.” - Chris Victory, head of partnerships at Printful
03. Create your designs and prep them for launch
You don’t need to be a professional designer to create exceptional products. Use free tools like or hire a freelancer to help bring your vision to life. Just make sure your artwork files meet Printful’s print specs for crisp results.
Bold, simple and niche-specific designs tend to perform best. Think slogans, illustrations or graphics that instantly resonate with your target customer.
“Think in terms of collections. A strong brand story isn’t just one design, it’s a cohesive set of products people want to keep coming back to.” - Chava Katz, PMM at Wix pages at Wix.com
04. Wix + Printful: your POD setup, simplified
This is where things get really simple. To start selling with Printful on Wix takes minutes. The new seamless connection powers your entire online store, from product sync to order fulfillment. Here’s how:
Head to the Wix dashboard, click on “Catalog” and “Dropshipping products”
Browse Printful's Catalog products from Wix's dashboard
Add your designs and create products
Sign up to Printful to add the Printful App to your Wix account
Once live, orders automatically route to Printful for printing and shipping
No manual uploads. No fulfillment headaches. Just more time to focus on business growth.
“Together, we’re providing our users a unique and seamless solution that embraces creativity and brand identity while eliminating fulfillment hassles and overhead costs. This empowers users to focus on the growth of their business and maximize their brand footprint all from the Wix platform." - Jill Sherman, head of suppliers hub at Wix
05. Set pricing and margins
Most POD sellers aim for 30–50% profit margins, but pricing isn’t just about math—it’s about brand positioning. Consider the quality of your product, the perceived value and what your audience is used to paying. Always factor in base costs, shipping and platform fees.
Be sure to account for:
Base cost from Printful
Shipping and taxes
Transaction fees
Your desired profit
Pro tip: Transparency is also part of the brand experience. Be clear about delivery times and return policies to build trust and reduce friction.
06. Order samples, quality check
Always order samples before you launch. Use this opportunity to:
Verify the print quality, fit and material
Take original product photos or lifestyle shots
Share sneak peeks with your email list or social followers
Build excitement before launch
“Samples aren’t just for quality control—they’re your first marketing asset. Use them to build trust, create excitement around your brand and show customers exactly what they’re getting.” - Chava Katz, PMM at Wix pages at Wix.com
07. Design your Wix storefront
This is where your brand comes to life. Use Wix’s drag-and-drop website builder to create a storefront that matches your style and tells your story.
Choose from thousands of website templates including eCommerce website templates
Use a logo maker to create perfect branding
Write clear and compelling product descriptions and add FAQs
Optimize for mobile
Set up free website hosting
Pro tip: Wix SEO helps your store get discovered on Google, while integrated payment and shipping options make checkout smooth for your customers.
08. Go live and start marketing your store
Once your site is live, it’s time to let the world know. Wix’s marketing strategies make it easy to reach your audience and build momentum.
Use Wix’s built-in marketing tools to:
Create automated email marketing campaigns
Offer early bird discounts, seasonal sales and limited-time drops
Run ads on Google and social platforms
This is where scalability comes into play: Wix gives you the tools to automate, optimize and expand your reach as your business grows.
“Wix and Printful take the heavy lifting out of launching a print on demand business. You can go from idea to online in a matter of hours using built-in tools for design, fulfillment, marketing and growth. It’s a full solution for anyone serious about turning their creativity into a real business.” - Chava Katz, PMM at Wix pages at Wix.com
Why choose Wix + Printful?
Pairing Wix with Printful gives you a fully automated way to run your print on demand store without the usual headaches of managing stock or shipping logistics. With Wix and Printful native integration, you can start designing and customizing Printful products directly on Wix. Without leaving Wix's dashboard, you can explore Printful’s extensive Catalog—everything from apparel and accessories to home decor and eco-friendly items.
Each new product syncs directly to your Wix store helping you manage your print on demand store effortlessly. And it also completes with high-quality mockups and detailed descriptions, so your storefront looks polished from the start. When a customer places an order, Printful automatically takes care of printing, packing and shipping, keeping you updated with real-time tracking.
“This integration gives our users a new opportunity to create high-quality products and merchandise customized to their brand, whether they are a yoga studio owner, a chef or a dog trainer.” - Jill Sherman, head of suppliers hub at Wix
This seamless workflow means you can focus more on designing products and growing your brand, rather than handling operational tasks. Combined with Wix’s intuitive website builder and powerful marketing tools, Printful makes it easy to scale your store and reach customers around the world without ever holding a single box of inventory yourself.
“Partnering with Wix is a natural fit for us, as we’re both dedicated to supporting e-commerce business owners and brand builders who are crafting exceptional shopping experiences.” - Chris Victory, head of partnerships at Printful
Examples of print on demand stores created with Wix and Printful
Curious how the Wix and Printful integration works in the real world? Below are examples of print on demand stores built using Wix’s website builder and Printful’s fulfillment services. These creators have turned their ideas into sellable products—no inventory or shipping stress required. If you're wondering how to start an online store like this, these examples are a great place to get inspired.
01. Ballet Papier: a global ballet brand powered by creativity and community
What started as a mother-daughter passion project in Barcelona has blossomed into a beloved international brand. Ballet Papier celebrates the art of dance through original apparel and accessories, featuring hand-drawn illustrations that inspire dancers worldwide.
Using Wix and Printful, founders Ámbar Gavilano and Maria Berenice La Placa transformed their creative vision into a thriving eCommerce store. They first launched their site on Wix in 2014 and embraced print on demand in 2020 to adapt to changing market demands. “Wix gave us the flexibility to customize our store’s aesthetic to match our artistic brand,” says Ámbar. “And Printful helped us continue offering high-quality apparel sustainably—without managing inventory.”
Ballet Papier now reaches thousands of customers across the globe. The team has expanded their ambassador program, celebrated a 10-year anniversary and built an active community of dancers who connect online and meet at global events. With Wix’s intuitive tools and Printful’s reliable fulfillment, they’ve created more than a store—they’ve built a movement that blends fashion, art and heart.
02. Great Awakening Map: from viral poster to global store
Champ Parinya, the creator behind the Great Awakening Map, turned a single visionary infographic into a worldwide phenomenon. After facing censorship challenges with previous platforms, he found a reliable home with Wix and Printful.
His store, Awakening 5D Shop, sells everything from his bestselling spiritual map posters to apparel, coasters and yoga mats. “Printful gave me the freedom to live as a digital nomad,” Champ explains. “Everything is automated—orders come in, Printful handles the rest and I can focus on creativity and consciousness.”
Since launching with Wix, Champ has reached over 18,000 customers and generated more than $170,000 in revenue. His map has been featured in documentaries and global media and he credits social media, especially Instagram and TikTok, for his store’s viral success. “Print on demand changed my life,” he says. “With Wix and Printful, I’ve escaped the 9-to-5—and helped others do the same.”
Maximizing profits with Wix print on demand
Running a successful print on demand business goes beyond uploading great designs. To grow sustainably and keep profits healthy, it’s important to be intentional about pricing, shipping strategies and smart ways to scale your store. Here’s how to make the most of your Wix and Printful setup.
Smart pricing strategy
Set your prices to cover production costs while leaving room for healthy profit margins. Most sellers aim for 30–50% above base cost. Consider creating product bundles or offering limited-edition collections to encourage customers to spend more per order. Seasonal drops or collaborations can add excitement and justify premium pricing.
To increase order value and maintain strong margins, consider:
Tactic | Why it works |
Bundles | Increase average order value by selling related items together (e.g., t-shirt and tote bag) |
Limited drops | Create urgency and exclusivity—perfect for seasonal or trending designs |
Collaborations | Partner with creators or influencers to tap into new audiences and justify premium pricing |
Tiered pricing | Offer volume discounts to encourage bulk purchases |
Cutting shipping costs without hurting your margins
Shipping can eat into your profits if you’re not careful. Many successful stores offer free shipping once a customer’s cart reaches a certain amount, encouraging larger purchases.
With Printful’s network of fulfillment centers around the world, you can keep delivery times short and costs manageable, which helps build trust and reduces abandoned carts. On the Wix side, you can configure shipping rules and automations that encourage larger purchases.
Strategy | How it helps |
Free shipping threshold | Offer free shipping above a certain cart value to increase average spend |
Flat-rate shipping | Keeps costs predictable and transparent for shoppers |
Product bundling | Combine multiple items in one shipment to lower fulfillment costs |
Clear delivery expectations | Reduces cart abandonment and builds trust—Wix allows you to display estimated delivery windows during checkout |
Scaling tips: bundles, upsells and seasonal drops
Once your store is live and orders are coming in, focus on sustainable ways to grow. Instead of constantly chasing new customers, increase revenue from existing ones through thoughtful merchandising and marketing.
Bundle complementary products (e.g. matching phone case + hoodie)
Offer upsells at checkout using Wix’s eCommerce features
Plan ahead for seasonal moments—holidays, events, trends
Test pre-orders to gauge demand for new ideas before investing
Use Wix’s built-in AI tools for business to automate marketing emails, optimize pricing and personalize recommendations
Launching your first print on demand product store checklist
Ready to turn your ideas into a fully operating print on demand store? Use this quick checklist to stay organized and make sure you cover every important step before going live.
Define your niche
Browse Printful's Catalog from Wix's dashboard
Choose and design your products
Set pricing and test with samples
Design and brand your storefront using eCommerce website templates
Launch, start selling and grow
Find the perfect name for your brand with our domain name generator and domain name search tools.
How to start a print on demand store FAQ
What is the best way to use print on demand?
The best way to use print on demand is to choose a clear niche, design unique products your audience will love and automate fulfillment with a trusted partner like Printful. Combine this with a strong brand and smart marketing to build a loyal customer base.
How much money can you make with print on demand?
Your earnings depend on your product prices, profit margins and how well you market your store. Many sellers earn a few hundred to several thousand dollars per month. Some scale into full-time income as they grow their audience and product range.
Can I do print on demand for free?
You can start with low upfront costs since there’s no inventory to buy in advance. However, you’ll need to cover basic expenses like a domain name and marketing. Some tools also have free tiers to help you get started.
How do you price print on demand products?
Calculate the base cost from your supplier, then add a markup that covers your expenses and leaves you with healthy profit—most aim for 30–50% margins. Also research what similar products sell for to stay competitive.
How to start a print on demand business?
Pick a niche and audience, create or source your designs, connect your online store to a POD partner like Printful, set up your product catalog and store pages, order samples to check quality and launch with a solid marketing plan.
Is a print on demand business profitable?
Yes, print on demand can be profitable when you price correctly and market well. Because you don’t buy inventory upfront, the risk is lower compared to traditional retail, making it ideal for testing new ideas.
Does anyone make money with print on demand?
Thousands of creators and small businesses earn income with print on demand. Success depends on finding the right audience, offering quality products and promoting your store consistently.
Does print on demand pay well?
Print on demand can provide side income or even grow into a full-time business. Profit margins vary by product type and pricing strategy. Many sellers boost earnings by upselling, bundling products and running promotions.
Can I do print on demand with Wix?
Absolutely. Wix and Printful native integration make it very easy for you to run a print on demand store directly from your Wix website, with automatic order syncing and fulfillment.
Can I sell Printify on Wix?
Yes, there are two ways to sell Printify products on Wix.
The first option is to log in to your Printify account and integrate it with Wix for streamlined listing and order management.
The second way is to install the Printify app in the Wix app store. This will let you design Printify products and post them to your online store without ever leaving Wix.
How do I connect a Printful store to Wix?
Log in to your Wix dashboard, go to “Catalog” and “Dropshipping products” and start designing your products from Printful's Catalog. Your Printful account will be created automatically and connected to your Wix's store.
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