- Allison Ko
- May 21
- 10 min read
Wedding season is notoriously hectic, able to test the patience of even the most seasoned professionals. The days are long, the stress is high—and the stakes are even higher.
Nevertheless, peak wedding season is the most rewarding of times for wedding-related businesses. As the experts will tell you, there are ways to also manage stress and set your business on the right track.
Below, five professionals share their words of wisdom for surviving their busiest time of year. We asked each of them to describe the reality of wedding season in their own words, and to share their best tips. Here’s what they had to say.
Ready to get your business online for wedding season? Learn the basics of how to make a website or create a website with Wix today.
Wedding season advice from 5 industry professionals
01. For DJs, emotional intelligence is a must
Rob Corrall, co-founder and CEO of Second Song, has seen the full range wedding-season emotions. For his team of DJs, musicians and entertainment experts, this time of year calls for quick thinking and high EQ. They're often required to read the room and adjust quickly to keep the energy just right.
The reality of wedding season: According to Rob, “Wedding season is high-stakes and high-reward. Behind the scenes, we’re juggling logistics, rehearsals, gear coordination and vendor timelines—all while making sure our DJs walk in calm, cool and fully prepared. There’s a tremendous amount of emotional energy that goes into each event because we know this isn’t just another party—it’s one of the most meaningful days of our clients’ lives.”
What’s something that took you by surprise? “It’s not really about music—it’s about people. The technical skill matters, but what truly sets a great wedding professional apart is emotional intelligence. You have to be adaptable, intuitive and comfortable navigating all kinds of personalities and last-minute changes. You might be a DJ one moment, a therapist the next and a stage manager five minutes later. That human element is what makes this industry so rewarding—and so challenging.”
What keeps you from burning out? “We focus on team culture and systems. We’ve built strong internal processes so our DJs aren’t overloaded, and we rotate teams to keep energy high. Music is what brought us here, but community is what keeps us going. We celebrate wins together, take time to recharge when we can, and remind ourselves that we’re not just providing a service—we’re creating moments people will remember for the rest of their lives.”
Top three survival tips:
Prepare before the chaos hits. “Automate what you can, get your calendars in order, and make sure your internal workflows are watertight by spring.”
Protect your energy. “Schedule recovery days, delegate, and don’t underestimate how draining back-to-back events can be—mentally and physically.”
Communicate relentlessly. “With your team, your vendors, and your clients. Clarity keeps everything moving and reduces the emotional labor that comes with uncertainty.”
Top Wix tools:
Wix CRM tools: “We’ve really leaned into Wix’s CRM tools…which have helped us streamline the client experience from the very first interaction.”
Dynamic pages: “Dynamic pages allow us to build out personalized content, like individual DJ profiles and location-specific service pages, without needing to recreate layouts each time.”
Wix Chat: “We use the Wix Chat feature extensively to stay close to our clients and offer quick, friendly support. These tools make our site feel more like a concierge than a brochure—and that’s had a huge impact on both conversions and client trust.”
02. For wedding planners, decision paralysis is your client’s worst enemy
With years of experience in wedding planning and floral design, Kristine Shipman-Smith understands how important it is to keep a clear head when things start to get hectic. As founder of Kristine Smith Designs, she provides wedding planning services for couples in San Diego, California and beyond. In her line of work, keeping calm and helping clients weed through the noise is the name of the game.
The reality of wedding season: According to Kristine, “Wedding season is intense—you have to balance a large volume of new client inquiries and onboard new clients for next year's weddings while producing multiple weddings in a compressed time period. It definitely isn't for the faint of heart and requires an incredible attention to detail.”
What’s something that took you by surprise? “The sheer volume of decisions that couples need to make through the planning process. So many couples face decision paralysis or decision fatigue at one point or another, and it is my job to help lower the stress level so we can continue to make planning progress. It really requires getting to know each and every couple and their personalities to help them navigate so many decisions that can be filled with many different emotions and opinions.”
What keeps you from burning out? “The sheer joy of each couple having their dream wedding day is a huge payoff for my team. Also, the joy of seeing thousands of tiny decisions made over the course of 6, 12, 18 months’ time come together without a hitch is such a feeling of accomplishment.”
Top 3 survival tips:
Stay on top of your admin work. “Respond quickly to inquiries...it’s easy to get caught up in producing this year's weddings but we always need to be working on bringing new clients into the workflow.”
Set time aside every week for self-care related activities. “Wedding season is intense and it is easy to get depleted if you don't set aside time to take care of yourself.”
Build up your team so you can work on scaling your business. “Each wedding season brings on interns or trainees so you can onboard people with all of the ins and outs of peak wedding season and then in the off season they can start helping you manage some of your other projects and free you up to continue scaling your business.”
Top Wix tools:
Customization: “I love leveraging the Wix platform for my business and the customizations it allows. I looked at a lot of different website builders before jumping in with Wix and I have never once been disappointed.”
Wix App: “One of my favorite features that I enjoy is having website push notifications on my phone to see all of the visitors to my website and the states or countries that they are from. Sometimes I will even hop onto the chatbot through the app and connect with website visitors in the evenings, which is fun because most of the time people don't realize it is a real person chatting with them.”
Wix blog maker and forms: “I use Wix blogs consistently as well as forms. These two tools have helped me consistently place high for SEO in Google and streamlined inquiries from couples all over the world.”
Learn more: How to start a wedding blog
03. For event rentals, good energy matters (even behind the scenes)
Anna Blecker, co-founder of Feature Booth, knows that what happens out of sight can impact the guest experience. Even in the photo booth business, maintaining a positive team culture makes all the difference. It’s what keeps everyone motivated, energized and feeling creative, so both the product and services they offer continue to stand out.
The reality of wedding season: According to Anna, “Wedding season is electric—but also a bit of a whirlwind. While guests are striking poses and grabbing printouts, our team is racing to make sure every cable is in place, the lighting is just right and the backdrop is stain-free. There’s a ton of unseen prep that goes into making each moment feel spontaneous. What clients don’t see are the 7 a.m. pickups, the late-night gear returns and the constant double-checks behind the scenes. But we love it—there’s nothing more satisfying than watching a room light up because of something we created.”
What’s something that took you by surprise? “Photo booths are way more emotional than expected. We thought we were just providing fun—turns out, we’re capturing once-in-a-lifetime memories. We’ve seen grandparents take their first-ever selfie, friend groups reunite after years apart and couples burst into laughter seconds before walking into their reception. The booth becomes a kind of memory capsule, and we’ve learned just how meaningful these moments are to our clients.”
What keeps you from burning out? “We stay inspired by constantly evolving—new backdrops, new designs, new ways to wow people. When the work feels creative, it’s energizing. We also try to build a team culture that’s fun, supportive and collaborative. There’s always music playing in the warehouse, snacks on hand and someone testing out a new prop or effect. We’re serious about quality, but we keep the vibe light—that balance helps us stay sharp and avoid burnout.”
Top 3 survival tips:
Build your systems before you’re slammed. “A good checklist is worth its weight in gold when you’re running from event to event.”
Know your limits. “Don’t say yes to everything—saying no (or not right now) can help you stay consistent and protect your team’s well-being.”
Make time for creative resets. “Even in the busiest moments, play with new designs, props, or tech. Keeping things fresh helps you—and your clients—stay excited.”
Top Wix tools:
Wix dynamic pages: “Wix’s dynamic content tools have been a game-changer. We showcase different booth styles, add-ons, and event types without needing to reinvent the wheel every time.”
Wix’s blogging and SEO features: “The blog and SEO tools have also helped us show up in search results when couples are planning and vendors are browsing.”
Wix form builder and automated workflows: “These keep our client onboarding clean and easy. Everything lives in one place, which keeps our small team running like a big one.”
04. For dressmakers and stylists, self-care should never go ignored
As founder and CEO of AT ROMANCE, May Leong feels the heat long before the Big Day arrives. When wedding season’s in full swing, she and her team often face tight deadlines and big expectations to turn every bride’s vision into reality. The only way to stay sane, according to May: find ways to recharge and fill your own cup.
The reality of wedding season: According to May, “There’s a lot of coordination, last-minute changes and problem-solving happening quietly in the background. Emotions can run high...not just for couples, but for vendors too. We’re juggling logistics, creative decisions and the responsibility of making someone’s dream day come to life. Clients often only see the polished result, not the 2 a.m. emails, the gown steaming at sunrise or the silent teamwork that holds everything together.”
What’s something that took you by surprise? “We're not just providing a service. We’re part of a once-in-a-lifetime moment. That level of emotional connection is beautiful but also takes more energy than I anticipated.”
What keeps you from burning out? “Seeing the joy on our clients’ faces and knowing that we played a part in one of the most memorable days of their lives is incredibly fulfilling. But balance is key—I’ve learned to build small breaks into my week, even if it’s just a walk or a coffee in silence.”
Top 3 survival tips:
Plan ahead, but stay flexible. “No matter how well you prepare, something will always change last-minute. Being adaptable is key.”
Protect your energy. “Schedule time to rest and recharge. You can’t pour from an empty cup.”
Build a solid team. “Having a reliable, positive team around you makes all the difference. Trust and communication are your best friends during stressful weekends.”
Top Wix tools:
Wix Bookings: “Wix's Booking system has been very helpful. It allows clients to see real-time availability and book appointments without back-and-forth emails.”
05. For photographers and filmmakers, gratitude sharpens focus
Addie Julian, client coordinator of Dekony Visuals, knows how easy it is to get swept up in the daily slog of work. But one thing Addie’s team of photographers and filmmakers aim to never lose sight of is just how personal—and creatively fulfilling—the wedding world can be. For them, the right mindset is what keeps everything moving forward.
The reality of wedding season: According to Addie, “Wedding season is a rush. A fantastic whirlwind. Energies are always running high, days are long and sleep is a bit harder to find. Each wedding is an opportunity to do what we love (create art), and nothing is more satisfying than that. Connecting both personally and creatively with a couple is a very important part of weddings for us. We always say that by the end of each wedding, we and the couple feel like old friends, and that is something we truly cherish. Being able to experience that over and over again is what makes wedding season so special, and worth the lack of sleep.”
What’s something that took you by surprise? “All of the backend work that comes with working weddings. Being a part of someone's wedding is so much more than just showing up and shooting. From managing inquiries in an efficient and welcoming way, to ensuring the contract and paperwork are correct and accounted for—to balancing a schedule of calls, shoots, editing and everything else—there is so much more that happens than just what you see on wedding day.”
What keeps you from burning out? “We consider ourselves creatives first and foremost, so that creative fire is always burning. Going into a wedding is like standing before a blank canvas as a painter with every color paint imaginable at your fingertips. The ability to make art with our couples and flex that creative muscle is always what keeps us motivated.”
Top 3 survival tips:
Always remind yourself of the importance of the day. “Someone is entrusting you with their most special day and that allows you to make a living on your art. Practice gratitude for where you are and where you're going—it’s one of the best ways to stay grounded during the chaos of peak season.”
Make sure you're taking care of yourself. “It's so easy to be sucked into the rush, that sometimes you need to intentionally step back and put your own care first. Go outside, take a walk, have a snack or make sure you're drinking enough water. Set aside 20 minutes that are just for you, no matter how busy the day gets.”
Have pre-determined systems in place. “This can be anything from how you'll handle storing and reviewing your content post-wedding, to how you'll manage the inquiries while wedding season is in full swing. Having tried-and-tested workflows in place will help you avoid falling behind.”
Top Wix tools:
Custom forms: “We direct our potential clients to submit their inquiries through our website. Having the customizable contact form is important for us to gather information that we need, and having inquiries that are able to flow in consistently with the materials we need provides great value to our business.”
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