Wix Forms is a powerful and intuitive online form-building tool that's integrated into the Wix website builder. It allows you to create professional, customizable online forms for various purposes without requiring any coding knowledge —making it an essential tool for businesses, bloggers and e-commerce sites looking to collect visitor information, generate leads and improve their customer engagement.

What is Wix Forms in more detail?

Wix Forms allows you to create everything from simple contact forms to complex surveys, registration forms and payment collection forms. Its designed to integrate fully with your Wix website and other business components, creating a unified system where form data flows seamlessly into your contact management system and other business tools.

Unlike standalone form builders that require external integrations, Wix Forms is built directly into the Wix website builder.This native integration eliminates the need for third-party plugins or complex setup procedures, making form creation accessible regardless of your technical skill levels.

Wix Forms key features

Easy form creation

Wix Forms uses a user-friendly drag-and-drop interface that allows you to build forms directly within the Wix Editor. The platform offers a comprehensive selection of form elements including text boxes, radio buttons, dropdown menus, checkboxes, signature fields, file upload capabilities and conditional fields. This variety ensures that you can create forms tailored to your specific needs, whether you're collecting simple contact information or conducting detailed surveys.

Advanced field types

Beyond basic input fields, Wix Forms supports sophisticated field types that enhance user experience and data collection capabilities. Signature fields allow for digital signatures, file upload fields enable document submission and conditional fields create dynamic forms that adapt based on user responses. This flexibility makes Wix Forms suitable for a wide range of professional applications such as contracts, applications and detailed questionnaires.

Automation and notifications

One of Wix Forms' standout features is its robust automation system. Form submissions are automatically stored in Wix Contacts, creating a centralized database for lead management and any follow-up activities. You'll receive instant email notifications when new submissions are received, and notifications can also be sent through the Wix mobile app, so you never miss important inquiries.

Customizable automated messages

The platform allows you to create personalized confirmation messages that are automatically sent to users upon form submission. You can also set up custom follow-up email sequences to engage with respondents after their initial submission, helping to nurture leads and maintain communication with your potential customers or clients.

Payment functionality

Wix Forms includes built-in payment functionality, allowing visitors to pay for products or services directly through the form. This feature is particularly valuable for service providers, event organizers, and businesses that require payment upon registration or booking, streamlining the entire process from inquiry to payment completion.

Design and customization

Wix Forms makes visual consistency and brand alignment a priority. Forms can be extensively customized to match your website's design, including colors, fonts, layout, and styling. This ensures that forms feel like a natural part of your website rather than external elements, maintaining a professional appearance and consistent user experience.

Wix offers professional form templates that serve as starting points for various form types, from contact forms to event registrations. These templates can be fully customized to meet specific requirements while saving time in the initial setup process.

Wix Contacts integration

All form submissions automatically populate your Wix Contacts database, creating a full customer relationship management system. This eliminates the need for manual data entry and means all your visitor information is centrally located and easily accessible.

Business tool integration

Wix Forms integrates seamlessly with other Wix business tools, including marketing automation, SEO features, e-commerce functionality and Wix analytics. This integration means form data can trigger marketing campaigns, update customer profiles and contribute to better business insights.

Advanced form customization capabilities

For users requiring more sophisticated form functionality, Wix offers Velo for custom coding and advanced form interactions. Through Velo, developers can create complex form logic, custom validation rules and advanced integrations with external systems, extending the capabilities far beyond basic form functionality.

Wix Forms main benefits

• Accessibility: a no-code approach means the Wix form builder is accessible to everyone, not just developers and designers.

• Reliability: Wix's robust website infrastructure delivers high availability and performance, with minimal downtime and consistent form functionality.

• Centralized business management: The integration with Wix Contacts and other business tools creates a unified system for managing customer interactions and data.

• Mobile-friendly: Forms automatically adapt to mobile devices, for optimal user experience across all platforms.

• Security and compliance: Wix Forms includes built-in security features and compliance measures to protect sensitive data and meet regulatory requirements.