Conversion-First SEO in the AI Era
- Jul 7
- 2 min read
Updated: Aug 11
Webinar on SEO for AI Search Conversions
In this essential webinar, Andy Crestodina and Crystal Carter will give you tips and tactics to shift your SEO strategy from merely attracting traffic to converting highly qualified visitors into valuable leads in the age of AI search.
Learn how to craft content that directly addresses user intent, leverages AI trends, and ultimately drives real business growth. Don't let your marketing efforts fall behind—discover how to future-proof your pipeline and achieve measurable results.
What You'll Learn:
In this myth-busting, practical webinar, you'll discover how to optimize your SEO strategy for the AI age:
Prioritize Conversions Over Clicks: Understand why chasing rankings alone is insufficient and how to build content that truly drives leads, revenue, and sales.
Adapt to AI-Powered Search: See why pages designed to satisfy bottom-of-funnel (BOFU) needs are perfectly positioned for discovery by AI Overviews, ChatGPT, and other conversational search tools.
Write for the Right Visitor: Discover how intimately knowing your specific audience's needs, emotional triggers, and fears can drastically improve traffic quality and lead generation.
Meet your hosts:
Andy Crestodina
Cofounder and CMO
Orbit Media
Andy is the CMO and Co-Founder at Orbit Media Studios in Chicago. He has been at the forefront of digital marketing innovation for over two decades. With a deep-seated passion for SEO, analytics, and website optimization, Andy is highly regarded as a leading expert in the marketing field. X/Twitter | LinkedIn
Crystal Carter Head of SEO Communications, Wix
Crystal is an SEO and Digital Marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, OMR, brightonSEO, Moz, DeepCrawl (Lumar), Semrush and more.
