- Dana Meir
- Jul 27
- 10 min read
Updated: 2 days ago
Sometimes you don’t need a full website—just one focused page that gets the job done. With today’s tools, including AI-powered builders, creating a landing page is faster, easier and more effective for things like product launches, promotions or collecting leads.
A good landing page keeps things simple: one goal, one clear action. With a solid landing page builder, you can create something that converts without needing design or coding skills. The best types of landing pages share a few traits—clean layout, sharp message and a strong CTA (call-to-action). To help you move quickly, we’ve rounded up 16 free landing page templates you can customize in minutes. Use them to give your landing page design a head start and turn clicks into customers.
Check out these free website templates and start creating your own website today.
TL;DR: Free landing page templates
If you want faster results without building a full website, landing pages are the way to go. This article rounds up 16 free landing page templates built for everything from product launches to lead gen and app promotion. You’ll also get practical tips on:
How to choose the right landing page template based on your goal
What to customize so your page feels on-brand and persuasive
How templates speed up your launch by skipping the guesswork
Why landing pages don’t convert and how templates help fix it
Landing page goal | What your landing page should include |
|---|---|
Driving sales | Use bold product visuals, a direct call to action and time-sensitive offers. Add testimonials or reviews to build trust and push users to act quickly. |
Collecting leads | Keep the form short and place it near the top. Use a headline that hits a pain point and trust signals like client logos or security badges to ease hesitation. |
Promoting a product | Focus on one big benefit, then use clear features, images and social proof to back it up. Repeat your CTA so it’s always within reach. |
Launching an app | Prioritize mobile-first design with app screenshots, download buttons and quick feature blurbs that show why the app matters. |
Hosting an event | Lead with the event name and date. Add speaker info, key takeaways and a simple registration CTA. Build urgency with limited spots or countdowns. |
Building early interest | Create curiosity with a bold headline and short teaser. Add a countdown or signup form to keep interest high while you collect emails. |
Promoting a webinar | Highlight what people will learn and who’s hosting. Make it easy to register and remind users with a calendar link or follow-up email. |
Offering a service | Call out the problem you solve. Use before-and-after visuals, short blurbs about how it works and a form or button to request more info or book a call. |
Learn more: How to choose a website template on Wix
16 free landing page templates to try
This brightly colored landing page template is full of life and energy. Use it to promote products from your online store, whether they be health-oriented, edible goods or anything else that suits this refreshing design. Site visitors will be able to start purchasing your items straight away, as well as get in touch with your directly via the chat option. Add your own enticing product photos and edit the text for a professional and eye-catching result.
Holding a creative conference, tour or party? This stylish event landing page template might be the one for you. It merges an edgy look with intuitive navigation and an emphasis on all the important details. Set the right tone with a background video and play around with Wix’s selection of media features to add unique effects, filters and more. Include info about the speakers, itinerary and workshops, while maintaining a trendy design throughout.
This playful template is bold, fun and built to connect. Designed for dating apps, social platforms or community-based products, it uses bright colors and eye-catching visuals to set a lively tone that fits the modern swipe-and-match experience.
Its clean layout makes it easy to highlight features like personalized matches, secure chat and a smooth interface. As you scroll, subtle movement and animations bring the page to life, making the experience feel dynamic and modern. With space for testimonials, benefits and a clear call to action, this template helps you show off what makes your app different.
Here’s a simple one-pager for promoting professional events. The overall design is clean and organized, with plenty of space for each element to breathe. Grab your visitors’ attention with a catchy sentence that will entice them to reserve their spot. Make sure you’re appealing to your target audience by adapting the full screen image in the background to your needs. The CTA button is just asking to be clicked, being prominent while also blending in with the overall design.
This free landing page template combines playful illustrations with an organized website layout. It’s a great choice if you’re looking to spread the word on your educational children’s app or initiative. There’s plenty of white space so that you can put the focus on what matters, while creating a fitting atmosphere with the relevant imagery dotted around. The soft, pastel website color scheme ties in to the overall theme, evoking a sense of fun and creativity.
Here’s a chic design that is ideal for promoting a new product or online sale, especially if your brand has a futuristic tech vibe. This free landing page template is split up into strips, providing a comfortable scrolling experience and clear differentiation between sections. Add an impressive image of your products on the top fold, along with a header that encapsulates the tone of your brand.
Are you currently creating a website for your brand? While doing so, keep your customers up-to-date and expand your client base with this coming soon landing page template. The simple website design is ideal for a small business, professional agency or marketing firm. Your site visitors will be able to message you via Wix Chat, so you can maintain communication even while building your new site.
Pro tip: You can also decide to use one of the best landing page builders to design your page from scratch.
This template will set you on the way to creating a striking landing page for a professional conference or summit. Use the full screen image on the top fold to make an impact and set the tone for your event. Two CTA buttons are already in place, made to stand out thanks to the high color contrast. Further down the page, get your audience excited about the event by adding details on the speakers, complete with subtle animations.
A landing page is a powerful way of generating leads - especially when it’s built like this template. If you’re a small business, or are running a marketing campaign, this landing page template includes multiple online forms through which you can grow your client base. It also offers plenty of opportunities to show off your brand, its services and products. Adapt the text and images to suit your business, implement these key landing page best practices, and you’ll be all set for driving conversions.
If you’re currently creating or updating your website, notify your audience with this template. Whether you’re a small business or a creative professional, this simple web page will give you a head start on your marketing efforts by collecting potential customers’ contact details. You’ll be able to announce your website launch as soon as it’s up and running. Make this template your own by playing around with the colors or adding a background image.
This free landing page template is perfect for any kind of conference, workshop or corporate event. Its unique design combines the traditional elements of a landing page (such as clear copy and an attention-grabbing CTA) with trendy effects, from a geometric web animation to a full-width video. The layout changes as you scroll, from a grid of photos to a combination of text and images, ensuring that visitors stay hooked throughout.
12. Site coming soon
Undergoing a website revamp? This stylish coming soon landing page boasts a trendy split screen and a simple design that is perfect for creative professionals of all kinds, from web designers, to fashion experts and more. Draw in your audience with intriguing visuals and text that will get them excited about your new site. Until your new website goes live, offer them the chance to sign up to be notified of any updates.
13. App landing page
This simple website template will help you spread the word on your high tech company’s app or other type of software. The design is crisp and clear, placing an image of your product on the top fold to give it the introduction and attention it deserves. You have all the space you need to showcase your app’s features and unique selling points, using both text and images. Add links to your social accounts and main website, and place any awards and positive user reviews that you’ve received in the spotlight.
While your company’s main website is under way, entice visitors with an eye-catching ‘coming soon’ page. Set the tone for your business with a full screen video in the background and your unique logo design in the top corner. Add a powerful statement introducing your brand, so that visitors will gauge what you’re all about. You can aso invite them to subscribe to your newsletter, ensuring they’ll be the first to know about your new website launch.
Show off your properties in their best light in this landing page template for real estate agents and property management groups. Add your most impressive photos using the Wix Pro Gallery to ensure a sharp, high-quality display. The top fold includes a contact form, encouraging your site visitors to get in touch. Edit the Google Maps widget to enable your audience to easily locate your business.
Spread the word on your startup, app or high tech company with this free landing page template. All the sections you’ll need are already included, from an explanation of your concept and business, to your contact details and an online form for visitors, enabling you to collect their email addresses. The contemporary design includes parallax scrolling and a vibrant color palette to create a fresh, youthful vibe.
How to choose the right landing page template
Templates aren’t one-size-fits-all. The right one matches your message, guides attention and removes anything that gets in the way of action. Choose your website template based on purpose, then personalize it to fit your brand.
Before picking one, get specific about your goal. Are you collecting emails, promoting a product, or getting app downloads? The structure of the page should support that single focus without distractions.
For lead generation, choose a template with a short form near the top, strong headline, and space for trust elements like testimonials or client logos. If you're promoting an app, look for mobile-friendly layouts with room for feature highlights and download buttons. Selling a product? You'll need space for images, pricing, and a clear value pitch.
Pay attention to function:
Mobile optimization is a must
Fast load times keep visitors engaged
Prominent CTAs reduce friction and hesitation
How templates can speed up your launch
Building a landing page from scratch takes time—planning the layout, writing the copy, testing the design, optimizing for mobile. Templates cut that process down to hours instead of days.
With a ready-made structure, you don’t have to guess where to put your headline, how to organize your benefits, or which sections you need. Most templates already include essentials like a hero section, call to action, testimonials and a contact form. You just drop in your content and make a few edits to match your brand.
Many templates also come with built-in responsiveness, SEO basics and visual hierarchy that’s proven to convert. Skip the trial and error and get straight to launch using a website template.
What to customize in a landing page template
A good landing page template gives you the structure, but it’s your content that makes it work. To turn a generic template into something that feels tailored and persuasive, focus on customizing the parts that speak directly to your audience.
Start with the headline—make it clear, specific and benefit-driven. It should immediately tell visitors what they’ll get and why it matters. Next, update the body text to reflect your product, offer or service. Use your tone of voice, not generic marketing speak. Replace any filler text with real customer pain points, features and outcomes.
Swap in your brand colors, fonts and images to create visual consistency. If the template includes stock photos or icons, replace them with visuals that reflect your product or audience. Update CTAs to be action-oriented and goal-specific (like “Get early access” or “Start free trial”).
Don’t skip over small details like testimonials, logos or FAQ sections—these build trust.
Get inspired: call-to-action examples
Why landing pages don’t convert—and how templates can help
Landing pages fail when they confuse visitors, try to do too much or make people work too hard to take action. A beautiful design isn’t enough if the message isn’t clear or the user flow doesn’t make sense. The good news: most of these problems come from structure, and that’s exactly where templates can help.
Templates are built around proven layouts that guide visitors from interest to action. Instead of guessing where to put your CTA or how much info to include, you get a tested framework designed to convert. That means fewer mistakes and faster results.
Common landing page mistakes
Too many messages or offers competing for attention
A weak or unclear headline
CTAs that are hard to find or not action-oriented
Lack of trust signals (no testimonials, no social proof)
Slow load times or poor mobile experience
Too much text without visual breaks
No clear benefit or reason to act now
Landing page templates FAQ
What is a landing page template?
A landing page template is a ready-made page layout designed to help you build a focused, high-converting landing page fast. It includes key sections like headlines, images, calls to action and forms, all arranged to guide visitors toward one goal. Using a template saves time and keeps your design clear and effective.
What is the best format for a landing page?
The best format for a landing page centers on a single clear goal and guides visitors toward it without distractions. It usually starts with a strong headline followed by concise benefits and trust signals like testimonials. The call to action should stand out and be easy to find. The layout must be clean, easy to scan and fully responsive for all devices.
What is the easiest landing page builder?
The easiest builders let you drag and drop elements without coding or design skills. Many include templates and AI tools to help write copy or suggest layouts. Wix is a great choice with its simple editor, plenty of templates and AI features that help you build and launch quickly.
What must a landing page contain?
A landing page needs a clear, benefit-driven headline and a brief explanation focused on visitor gains. Include one strong, easy-to-find call to action. Add trust signals like reviews or logos and keep forms short. Ensure fast loading and smooth mobile performance to keep visitors engaged.
What are the types of landing pages?
Landing pages come in different types, like lead capture, product sales, event signups, app downloads and coming soon pages. Each focuses on one goal and uses specific content and design to guide visitors toward action. Choose the type that fits your campaign.
Komentáře