- Nirit Braun
- Jul 27
- 15 min read
Updated: Aug 5
Ready to share your ideas with the world? Start your blog →
Starting a finance blog is like opening the door to a world of financial knowledge and empowerment. It's your opportunity to demystify money matters, share savvy tips and help others take control of their finances.
Whether you're a financial expert or just passionate about personal finance, a finance blog allows you to connect with readers looking to improve their financial well-being. You can discuss budgeting, saving, investing and more—all while making complex financial concepts easy to understand.
Plus, a blog is an excellent way to document your own financial journey, set financial goals and inspire others to achieve financial success. So, if you're ready to share your financial wisdom and help others secure their financial futures, starting a finance blog is the way to go.
Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.
TL;DR: How to start a finance blog
Starting a finance blog helps you share money tips, connect with readers and build your brand. Pick a clear niche that fits your skills and audience. Use an easy platform like Wix with hosting and design tools. Choose a catchy blog name and publish helpful, simple posts on budgeting, investing, retirement and more.
Promote your blog with SEO, social media and email marketing. Monetize with affiliate links, ads and paid content. Stay consistent, update your posts, share honest stories and work with others to grow a trusted, successful finance blog.
Finance blog type | Focus area | Who should start this blog |
|---|---|---|
Personal finance blog | Budgeting, saving, debt payoff | People sharing everyday money tips and personal experiences |
Investment blog | Stocks, ETFs, market analysis | Those with investing knowledge or learning to invest |
Small business finance blog | Cash flow, loans, startup funding | Entrepreneurs and small business owners sharing finance tips |
Retirement planning blog | Pensions, retirement savings, Social Security | People helping others prepare for retirement |
Fintech and cryptocurrency blog | Digital banking, crypto, blockchain | Tech enthusiasts and investors interested in finance tech |
Financial independence blog | Early retirement, passive income, FIRE movement | Goal-driven savers focused on financial freedom |
Family finance blog | Money management for families, kids’ education | Parents or caregivers teaching family money skills |
Credit and debt management blog | Credit scores, debt reduction, credit cards | People advising on improving credit and reducing debt |
Tax advice blog | Tax filing tips, deductions, law changes | Tax professionals or knowledgeable individuals |
Real estate finance blog | Property investing, mortgages, market trends | Real estate investors and homebuyers sharing insights |
Frugal living blog | Saving money, couponing, budget living | Budget-conscious readers sharing practical saving hacks |
Money mindset and psychology blog | Behavior around money, financial habits | Coaches or writers exploring financial wellness and habits |
How to start a finance blog in 6 steps
Ready to dive into the world of finance blogging? Follow these six essential steps:
01. Choose your finance blog niche
Choosing the right blog niche is a crucial step in creating a successful finance blog for your business. A well-defined niche helps you target a specific audience and establish your expertise in a particular area of the finance industry. When choosing the right finance niche for your blog it's important to consider:
Your expertise: Choose a niche that aligns with your finance business idea or expertise and offerings.
Audience demand: Research the financial topics that your target audience is actively seeking information about.
Competitor analysis: Evaluate the competition in your chosen niche to identify opportunities and gaps.
Relevance to your business: Select a niche that's directly relevant to your finance business's products or services.
Here are some finance-related blog examples to inspire you:
Personal finance and budgeting: Provide practical advice on managing personal finances, creating budgets, saving strategies and debt reduction.
Investment strategies and analysis: Share insights into different investment options, market trends and portfolio diversification. Offer guidance for both beginners and experienced investors.
Small business topics: Focus on financial management for small businesses, covering topics like business loans, cash flow management and startup funding.
Retirement planning and pension advice: Provide comprehensive information on retirement planning, pension options and strategies for a secure financial future after retirement.
Fintech trends: Explore the latest developments in fintech, digital banking, cryptocurrencies and how technology is changing the financial landscape.
02. Select a blog maker
When launching a finance blog for your business, selecting the right blogging platform is paramount. You’ll want to choose a blog maker that provides integrated hosting and 24/7 security. Your blog's security is crucial, especially when dealing with financial content. So you’ll want to opt for a platform with 24/7, enterprise-grade security measures.
Furthermore, built-in hosting will help you avoid the headache of seeking separate hosting services, saving you time and ensuring smooth access to your blog.
Beyond these fundamental features, you’ll want to find a platform that meets your design needs. After all, your blog's design has a big impact on the overall user experience. Choose a blog marker that includes the layouts that you need, as well as customization options that let you stay in control of your branding. Wix, for example, offers a user-friendly interface for creating, editing and managing your finance blog, plus customizable blog templates.
Get started with these finance website templates.
Moreover, its free logo maker can help you create a blog logo that serves as a visual representation of your finance brand. Paired with a finance slogan, a blog logo can help establish your brand identity and make your blog more memorable to readers.
03. Choose your blog name and domain
Choosing the right blog name is important for making sure that your blog is memorable and easy to find. To generate creative blog name ideas, consider using a blog name generator. Tools like this offer a range of suggestions based on keywords and themes related to finance. They can help you discover unique and catchy names that align with your blog's focus.
Along the same lines, your domain name should align with your blog theme and the finance niche that you're targeting. It should give visitors an idea of what to expect.
You might also want to consider using a .blog domain extension, to make sure your blog stands out.
Opt for a domain name that's easy to spell, pronounce and remember. Avoid complex words and excessive hyphens. Keep your blog name and domain name consistent to avoid confusion and to reinforce your branding. Once you've settled on a domain name, check its availability. It goes without saying that your domain name should be unique and not already taken by another website.
Examples of potential finance blog names:
MoneyMattersInsight.com
WealthWiseJourney.com
FinancialFuturesGuide.com
SmartSavingsStrategies.com
04. Create and publish your finance blog posts
Be mindful of how you plan your content strategy, and follow best practices for writing engaging blog posts and enhancing the reader experience on your blog.
Your content calendar should include a mix of evergreen content (timeless topics) and trending subjects, ensuring a consistent flow of informative posts. You’ll also want to commit to a regular publishing cadence, as consistency is key for getting any publication off the ground.
Next, you’ll want to plan the type of blog posts you want to create and publish. Some examples of these include:
Sharing practical advice on budgeting, saving, debt management and financial planning to empower your readers to make informed decisions.
Providing insights into various investment options, portfolio diversification and risk management.
Breaking down complex financial news, market trends and economic indicators to help readers understand their implications.
Offering comprehensive guides on retirement savings, pension options and preparing for a financially secure retirement.
Sharing tips for optimizing tax returns, understanding deductions and navigating tax law changes.
When it comes to writing your blog posts, remember to structure your posts with a clear introduction, main body and conclusion (if necessary). Use headings and subheadings to break down content. The exact blog format you use is up to your discretion. Just make sure to keep it consistent across all your articles.
You’ll additionally want to incorporate relevant images, graphs, charts and infographics to break up text and explain financial concepts visually. Think about embedding videos that explain financial concepts, share market insights or provide step-by-step tutorials for a comprehensive learning experience.
Put together a blog post checklist that ensures that you’ve proofread for grammar, spelling and punctuation errors before publishing. Don’t forget to verify the accuracy of the data and statistics you include in your posts and images, too.
Finance blog article ideas for inspiration when getting started with a blog:
10 Essential Personal Finance Tips for Young Professionals - A listicle offering practical financial advice to early-career individuals.
Demystifying Cryptocurrencies: A Beginner's Guide to Digital Assets - An informative post explaining the basics of cryptocurrencies.
Navigating Market Volatility: Strategies for Protecting Your Investments - An in-depth analysis of how investors can manage risks during market fluctuations.
Maximizing Retirement Savings: A Comprehensive Guide to Building Your Nest Egg - A detailed guide on retirement planning strategies and options.
Financial Implications of Life Events: Marriage, Parenthood and Homeownership - Exploring the financial changes associated with major life milestones.
05. Promote your finance blog
Take steps to proactively promote your blog in order to reach a wider audience. Take the time to:
Optimize your blog posts for relevant keywords and phrases to improve visibility on search engines like Google. Search engine optimization, or SEO, can be a powerful vehicle for driving traffic to your blog. Rebecca Tomasis, SEO expert of blogs at Wix.com, advises, “Don’t be afraid to start small with your SEO content strategy. First make sure you’re implementing basic SEO best practices on all your posts, keywords in headings, meta descriptions and alt text. Then once you’ve decided your audience lies in organic search, think about building out a more complex strategy that involves building clusters of content to enhance your topic authority and your ability to rank better in search engines. SEO is an investment and how far you can take it will very much depend on your resources.”
Share your blog posts on social media platforms such as Facebook, Pinterest and Instagram to engage with a larger audience. You can also engage and post finance-related groups and forums to connect with communities interested in your content.
Experiment with email marketing. First focus on building up your email subscriber list from your blog, then plan and send regular newsletters with your new blog posts in them.
As part of promoting your finance blog, you’ll need to understand how well your strategies are working. You’ll need to monitor blog metrics like traffic, top traffic sources and on-page behaviors. You can use a range of blogging tools to do this, including Google Analytics and Wix Analytics. Don’t be afraid to replicate types of content and distribution strategies that you know work.
06. Monetize your finance blog
To effectively monetize your finance blog, provide valuable content that addresses your readers' financial needs. Transparency is crucial when using affiliate marketing or promoting products so be sure to use any product or service you recommend.
It’s also a good idea to diversify your revenue streams to mitigate reliance on a single source. And, note that building a successful monetization strategy takes time and consistent effort.
Here are several popular ways to make money blogging:
Affiliate marketing: Partner with financial companies and promote their products or services through affiliate links. You earn a commission for every sale or action generated through your referral link. For instance, you could review financial tools and provide affiliate links to them.
Ads: Integrate display ads from platforms like Google AdSense into your blog. You earn revenue when visitors click on these ads. Balance ads to maintain a positive user experience.
Subscription finance content and courses: Offer premium subscription content or online finance courses for a fee. This could include advanced investment guides, personalized financial planning or in-depth tax strategies.
Examples of subscription finance content to get you started:
Provide subscribers with exclusive access to in-depth analysis of market trends, stock recommendations and investment strategies.
Offer one-on-one consultations or personalized financial plans for subscribers seeking expert advice on their unique financial situations.
Develop a comprehensive course covering complex tax strategies, deductions and ways to optimize tax returns.
Create a subscription-based masterclass that delves deep into retirement planning, helping subscribers make informed decisions for their financial future.
Provide subscribers with a curated newsletter featuring a recap of important financial news, market updates and insights.
Why start a finance blog?
Starting a blog in finance can offer a wealth of benefits, including:
Help others: Sharing your financial experiences, including successes and setbacks, can inspire and motivate others facing similar financial challenges. Empower others to take control of their finances, reduce debt and achieve their financial goals.
Build trust: If you’re starting a finance business, providing valuable financial advice and insights online can build trust with potential clients, positioning you as a reliable source.
Personal growth: Blogging about finance encourages you to continually research and stay updated on financial trends, contributing to your own financial knowledge and growth.
Networking: Through your blog, you can connect with others in the financial industry, expanding your professional network and potentially opening up new opportunities.
Monetization: Over time, a successful finance blog can generate income through advertising, sponsored posts or affiliate marketing, making it a potential source of passive income.
Record your financial journey: Your blog serves as a personal financial diary, allowing you to track your financial progress, set and achieve goals and celebrate your milestones.
According to Amanda Weiner, CRO Expert at Wix.com:
Blog articles are truly a hidden gem when it comes to conversion. At face value, they may seem to be just more peripherally related content, but when you scratch a bit beneath the surface you realize that they are effective entry points into your tool and funnel and might just be the last nudge the reader needs to be convinced that your product is right for them.
Finance blog examples to follow
Need a bit more inspiration? Check out these three finance blog examples, all built with Wix:
This finance blog aims to offer quality content for young investors looking to learn more about the world of finance and business.
This finance blog was created to support a young entrepreneur's financial consulting venture. The blog shares financial content on a wide range of topics as well as on investment and retirement planning.
This user-friendly blog publishes beginner-friendly financial blog content on a wide range of money management and business topics.
How to build trust with your finance blog audience
Sharing financial advice online comes with responsibility. Readers are looking for real answers—how to budget smarter, reduce debt or start investing. Trust is what keeps them coming back. Here’s how to earn it with every blog post you publish.
Be honest about who’s behind the finance content
You don’t need to be a certified financial planner to start a personal finance blog. But you do need to be clear about your background. Are you documenting your debt payoff journey? Sharing lessons from running a small business? Helping others understand investing basics?
Add an “About” page that explains your story, what kind of financial topics you cover and why readers should trust you.
Example: “I started this blog when I had $18,000 in credit card debt and no savings. It’s where I track my progress, share what’s worked and help others avoid the mistakes I made.”
Make complex financial topics feel simple
Finance can feel intimidating. One way to stand out is by explaining things in plain English. When you’re writing about things like compound interest, credit scores or tax brackets, don’t assume your reader already knows the basics. You’re not writing a finance textbook. You’re helping someone understand money without needing a dictionary.
Add clear examples like: “If you invest $100 a month for 5 years at a 7% return, you’ll end up with about $7,200. That’s the power of compounding.”
Share personal finance examples, not just theory
People connect with real stories. Instead of writing a list of generic budgeting tips, share what your grocery budget looks like or how you saved $300 a month by canceling subscriptions.
Some ideas:
Show screenshots of your monthly spending breakdown
Share what you’ve learned from switching banks or trying a budgeting app
Talk about a financial mistake and what you’d do differently
Always include disclaimers and reliable sources
If you write about investments, taxes or any kind of financial planning, include a simple disclaimer like: “This content is for informational purposes only and not financial advice. Please do your own research or consult a professional.
Link to trusted sources like:
IRS.gov when talking about tax deductions
SEC.gov or reputable banks when explaining investment rules
Federal Student Aid if writing about student loans
Stay consistent and connect with your readers
One blog post won’t build trust—but consistency will. Publishing once a week or even twice a month builds momentum. Replying to comments and emails shows readers there’s a real person behind the blog.
You don’t need to be on every platform. Just show up where your audience is—whether that’s your blog, newsletter or one social media channel.
Your first 30-day content plan
Getting your finance blog off the ground starts with hitting publish. But knowing what to write first can feel overwhelming. You don’t need a full year of content planned—just focus on creating a solid foundation in your first 30 days. These four weekly blog post ideas will help you build trust, attract readers and start ranking for relevant finance keywords.
Week 1: Write your core story
Post title idea:
Why I started this personal finance blog
What to cover:
Who you are
What money challenges you’ve faced
What readers can expect from your content
Your goals for the blog
Week 2: Answer a common financial question
Post title idea:
How to create a simple monthly budget (with template)
What to cover:
Step-by-step breakdown of building a budget
A free downloadable or Google Sheet template
Real numbers or personal examples
Week 3: Share a personal finance tip that worked for you
Post title idea:
How I saved $1,000 in 60 days without cutting coffee
What to cover:
A challenge you faced
The exact steps you took
What surprised you
What you'd do differently
Week 4: Break down a financial concept in plain English
Post title idea:
Investing for beginners: What I wish I knew before buying my first stock
What to cover:
A basic explanation of investing (or any money topic)
Common mistakes to avoid
Definitions of key terms
A few trusted resources
Pro tip: Repurpose your posts
Turn each blog post into multiple content pieces:
Pull 1–2 quotes or tips to share on social media
Create a short video summarizing your advice
Turn blog post # 2 into a freebie to grow your email list
How to grow your finance blog over time
Starting a finance blog is one thing. Growing it into something consistent, helpful and profitable takes time and strategy. Don’t expect overnight success. The real growth happens when you keep showing up, keep publishing and keep learning what your audience actually needs. Here’s how to grow your finance blog month by month.
Build authority with focused financial content
If you want your personal finance blog to rank in search engines and get loyal readers, focus on one area before branching out. Instead of covering everything from retirement to crypto right away, create a group of posts around one core topic—like budgeting, saving or side hustles.
Example: Start with a “Budgeting Basics” series. This kind of content cluster helps you build topical authority and keeps readers on your blog longer.
How to make a zero-based budget
Best budgeting apps for beginners
Budgeting mistakes I made (and how I fixed them)
Refresh and update old blog posts
Your content doesn’t need to be new to work—it just needs to be useful. As your finance blog grows, set time aside every few months to update old posts with fresh stats, clearer examples or improved formatting.
For example, if you wrote about “Best high-yield savings accounts in 2024,” make sure it’s updated for this year. Google rewards relevance, and your readers will trust you more if your advice stays current.
Grow your email list from the start
Email is one of the most reliable ways to grow your blog long term. Unlike social media, you control your list. Add a simple form to your blog with a clear reason to subscribe.
Ideas for lead magnets:
Free budgeting spreadsheet
Debt tracker printable
Weekly money tips newsletter
Look at your blog analytics to see what’s working
Growth is about writing smarter. Use tools like Wix Analytics or Google Analytics to see:
Which blog posts get the most traffic
How long people stay on your site
What content drives email signups or affiliate clicks
If your post on “how to start investing with $100” is doing well, write a follow-up like “Best beginner-friendly ETFs” or “What I’d do differently if I started investing today.”
Collaborate with other finance creators
You’re not the only one blogging about money—and that’s a good thing. Reach out to other bloggers, creators or finance businesses to swap guest posts, co-write guides or share each other’s content.
It helps build backlinks, attract new readers and position your blog as part of a wider finance conversation.
How to start a finance blog FAQ
Do finance blogs make money?
Yes, many finance blogs earn money through affiliate links, ad revenue, sponsored content and digital products like courses or templates. The most successful ones solve real financial problems, build trust and grow an engaged audience over time.
How to write a financial blog?
Start by choosing a focused finance topic—like budgeting, debt payoff or investing—then write clear, helpful posts that answer real questions. Use plain language, include examples or personal stories and back your advice with credible sources.
What should I write about on a finance blog?
You can cover topics like budgeting, saving money, paying off debt, investing, credit scores, financial planning or even your personal financial journey. The best place to start is with questions people are already asking—and problems you’ve solved yourself.
Do I need to be a financial expert to start a finance blog?
No, you don’t need formal credentials to share personal finance tips or document your own experience. Just be transparent about your background, link to trusted sources and include disclaimers when offering financial guidance.
How often should I publish blog posts?
Aim for at least one high-quality post per week when starting out. Consistency helps you build trust with readers and gives search engines more content to rank.
How long should a finance blog post be?
Most effective finance blog posts range from 800 to 2,000 words. Focus on answering the question thoroughly, including examples and linking to related content to keep readers engaged.
Can I start a finance blog for free?
Yes, you can start a blog for free using platforms like Wix, but upgrading to a paid plan gives you access to a custom domain, more design flexibility and monetization options. It’s worth the investment if you’re serious about growing your blog.
How do I get traffic to my finance blog?
Use SEO to target finance-related keywords, share your posts on social media and build an email list from day one. Over time, consistent traffic will come from search engines if you publish useful, relevant content.
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