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How to start a lifestyle blog in 6 steps

Updated: Jul 28

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How to start a lifestyle blog

Starting a lifestyle blog gives you a space to share what you love—style, food, travel, wellness or whatever mix feels right. It's not just about posting pretty things. It's about building real connections with people who get your vibe.


If you’re starting a business, your blog can do even more. It becomes a way to reach the right audience, build trust and grow something meaningful. A blog isn’t just a personal outlet anymore—it’s a smart way to communicate, teach and promote what you do.


Thinking about launching one? Here’s how to start strong.



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TL;DR: how to start a lifestyle blog


Start your lifestyle blog by picking a niche that excites you, choosing a platform, naming your blog, planning your posts, spreading the word and finding ways to earn with ads, affiliate links or courses.


Lifestyle blogs stay popular because they bring together creativity, community and real chances to make money. Readers want honest advice and useful tips, and your blog shows who you are and what you care about. Keep showing up, refresh your content and listen to your audience. Over time, you’ll build trust, connections and a loyal following.



Lifestyle blog type

What it covers

Example topics

Fashion and beauty

Trends, styling tips, makeup tutorials

Outfit ideas, product reviews, seasonal trends

Food and cooking

Recipes, cooking tips, restaurant reviews

Easy dinners, baking guides, food travel

Travel

Destination guides, travel tips, itineraries

Budget travel, solo trips, family vacations

Health and wellness

Fitness routines, mental health, nutrition

Workout plans, meditation, healthy eating

Home and DIY

Decorating ideas, crafts, home projects

Room makeovers, furniture hacks, seasonal decor

Relationships and parenting

Advice on dating, family life, parenting

Communication tips, child development, self-care

Personal development

Productivity, goal setting, motivation

Time management, habit building, work-life balance



What is a lifestyle blog?


A lifestyle blog covers a mix of everyday topics like personal style, home décor, food, travel, relationships and beyond. It’s a space where bloggers share their real experiences, honest insights and unique point of view. Instead of just delivering information, lifestyle blogs build communities—connecting readers who relate to that authentic voice and vibe.


  • Fashion and beauty: Go beyond trends. These blogs teach you how to build a wardrobe that fits your lifestyle, shop smarter and care for your skin and hair in simple, realistic ways. They often include style guides for different body types, budget-friendly product picks and tips to feel confident in your own skin.


  • Food: More than recipes, food blogs share cooking hacks, meal planning tips and ways to enjoy seasonal or special-diet ingredients. Many explore cultural food stories and offer honest reviews of kitchen tools or grocery finds, making cooking easier and more fun.


  • Travel: These blogs offer destination guides, tips on traveling sites and smart travel hacks that save time and money. Whether you’re planning a quick weekend getaway or a long trip abroad, travel bloggers share insider info on hidden gems, packing advice and local experiences to help you explore confidently.


  • Health: Focused on overall well-being, these blogs cover nutrition, mental health, self-care and mindful living. They provide simple ways to improve your lifestyle, from stress management techniques to healthy eating habits, making wellness feel achievable.


  • Fitness: Fitness blogs offer realistic workout plans, motivation and tips for staying active in everyday life. They focus on balance, not extremes, with ideas for beginners, quick routines and ways to build strength and flexibility without burnout.


  • Home décor and DIY: These blogs break down decorating into doable projects with step-by-step guides, budget tips and smart shopping advice. They also cover organizing, upcycling and seasonal refreshes that make your home feel welcoming without a full remodel.


  • Relationships and parenting: Real-life advice on communication, conflict and growth in relationships and family life. These bloggers share personal stories, expert interviews and practical tools to help navigate everything from dating to raising kids while balancing your own well-being.


  • Personal finance: Practical money tips that anyone can use—budgeting, saving, paying off debt and starting to invest. These bloggers simplify complex financial topics, share tools and apps and often tell their own money journeys to inspire readers to take control of their finances.



fashion and beauty blog templates


How to start a lifestyle blog in 6 steps


Ready to create your lifestyle blog? Let's break the process down into six essential steps:




01. Choose the right lifestyle blogging niche


Selecting the right lifestyle blog niche is crucial for creating focused and engaging content that resonates with your target audience. But remember that understanding what your audience wants to read is just as important as finding a topic you enjoy writing about. For Hanna Kimelblat, blogger and growth marketing expert at Wix, “Blogging can be one of the most fun activities you can do, but it could also feel like a chore if you’re not passionate about its content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers; they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences.”



wellness blog templates


Here are five lifestyle-related blog niches to consider starting, depending on your own personal interests and experiences:


  • Start a travel blog: Share your travel experiences, tips, itineraries and destination guides. Cover topics like budget travel, solo adventures, family-friendly trips and cultural immersion. Great travel blog examples: Travel Destinations by Chris and The Travelling Artemis.

  • Start a health and wellness or fitness blog: Focus on holistic well-being, offering articles on fitness routines, healthy eating, mental health, mindfulness and self-care practices.

  • Start a fashion blog: Dive into the world of fashion, offering outfit ideas, trend analyses, fashion tips and advice on building a stylish wardrobe. Examples of inspirational fashion blogs: Franccho, Style and Repeat, Donuts and Denim.

  • Start a food blog: Explore the culinary realm with recipes, cooking techniques, meal planning and food-related stories. You can choose to focus on specific cuisines, dietary preferences or cooking hacks. Examples of delicious food blogs: Jack’s Food Tour and BOOM Food Blog.

  • Start a personal development and growth blog: Help readers improve themselves and their lives through articles on personal growth, productivity, time management, goal setting and achieving work-life balance.


lifestyle blog templates - food and travel


02. Find a blogging platform


Choosing the right blog maker sets the tone for everything that follows. Pick a platform that includes hosting, handles website security for you and gives you creative control over your design and branding. The easier it is to use, the more energy you can put into creating great content.


The way your blog looks plays a big part in how people connect with it. Choose a blog template or theme that fits your style and matches the feel of your lifestyle niche. A customizable platform like Wix lets you adjust the layout, colors and your blog's design so everything feels consistent and visually appealing. You’ll find templates made for every kind of lifestyle blog: personal blog templates, travel and food blog templates, fashion and beauty templates.


Your blog logo is often the first thing people notice about your blog. It captures the style and tone of your content in a single image. Using a logo maker can help you create something unique and memorable—something that feels like you and speaks to your readers.



03. Decide on the right name for your lifestyle blog


Choosing the right blog name and domain for your lifestyle blog is one of the most important steps. It sets the tone, builds credibility and helps you connect with the people you want to reach. Your blog’s name is the first thing people see. It shows what your brand is about and gives a hint of your style and focus. A good name helps you stand out, earn trust and stick in people’s minds.


If you're struggling to find a suitable name, consider using a blog name generator or looking for inspiration from blog name ideas. It can help you generate creative suggestions based on keywords, your niche or even your personal preferences.


Be inspired: lifestyle blog names.



how to come up with the blog name


Your domain name is your blog’s web address and a big part of how people find and remember you. When picking one, keep these tips in mind:


  • Make sure it matches your blog’s focus, style and niche.

  • Keep it simple, easy to remember and spell. Skip long or tricky words.

  • If you can, use your blog’s name in your domain to keep things consistent.

  • Add relevant keywords to help with search engines.

  • Avoid numbers and hyphens—they’re easy to mishear or get wrong.

  • Once you have a few ideas, check if they’re available. .com domains are popular but can be harder to get.



Some examples of lifestyle blog names and domains:


  • UrbanAdventuresDaily.com

  • SerenityStyleHaven.com

  • HealthyLivingJourney.net

  • FashionablyFreeSpirit.com



04. Planning and writing lifestyle blog posts


Creating content that grabs attention and actually helps your readers is the heart of a successful lifestyle blog. Planning your posts, sticking to a schedule and using photos or videos makes a big difference.


Start by making a content calendar. Map out what you’ll post, when and any events or holidays you want to tie into. Mix evergreen topics—posts that stay useful over time—with timely ones about trends, seasons or current events.



When picking blog topics, focus on:


  • What your readers care about in their day-to-day lives

  • Common problems, questions or goals they have in your niche

  • A variety of post types like how-to guides, lists, personal stories and reviews

  • High-quality images that break up text and make posts more inviting

  • Videos that show how to do something, share your experiences or interview others

  • Infographics to explain stats, data or step-by-step tips in a visual way



Here are some lifestyle blog ideas to get you started:


  • 10 Self-Care Tips for a Balanced Lifestyle

  • A Guide to Mindful Eating: Cultivating Healthy Habits

  • Exploring Hidden Gems in New Haven: Your Ultimate Weekend Travel Itinerary

  • Sustainable Fashion: Building a Stylish Wardrobe with a Purpose

  • Kitchen Adventures: Trying Out New Recipes for a Culinary Delight



blog post checklist


When writing blog posts, it’s important to focus on the following:


  • Structure: Develop a coherent structure with an engaging introduction, informative main content and a concluding summary, if necessary.

  • Titles: Craft attention-grabbing blog titles that convey the essence of your content and evoke curiosity.

  • Format: Utilize subheadings, bullet points and short paragraphs for improved readability and formatting of your blog.

  • Length: Longer posts tend to be much more in-depth in nature, but they’re not always necessary. Study the intent of your article (as well as the people searching for them) when deciding how long a blog post should be.

  • Editing: Edit and proofread your posts for grammar, spelling and clarity. It’s always a good idea to build and follow a blog post checklist of pre- and post-publishing tasks, to make sure you don’t miss anything.



how long should a blog post be


05. Promote your lifestyle blog


Promoting your blog is how you get more eyes on your work and build a loyal group of readers. Starting with a solid plan for sharing your posts gives your blog the best chance to get noticed. Here are some proven ways to spread the word:


  • Search engine optimization (SEO): Optimize your blog posts for search engines by using relevant keywords, meta descriptions and proper headings. This improves your blog's organic visibility and your overall blog SEO efforts.

  • Social media promotion: Share your blog posts on platforms like Facebook, Instagram, X and Pinterest. Engage with your audience by responding to comments and using repurposed blog content. Learn more about blogging vs instagram in our guide.

  • Email marketing: Build an email subscriber list and send newsletters featuring your latest blog posts. This helps maintain a direct connection with your readers.

  • Guest posting: Collaborate with other bloggers or websites in your niche to contribute guest posts. This exposes your blog to new audiences and establishes your authority.

In order to understand how readers are arriving at your blog and how they behave on your posts, you’ll need to use web analytics and blogging tools to gain insights and improve your promotion efforts.


Use blog analytics to understand your audience's demographics, interests and behaviors, shaping your content accordingly. Track traffic sources—search engines, social media, referrals or direct visits—emphasizing high-performing strategies. Identify popular posts and their appeal to refine your content strategy.



06. Monetize your lifestyle blog


Monetizing your blog offers you the opportunity to turn your passion into a source of income. There are several popular strategies you can employ to make money blogging. Here are some effective ways to monetize your blog:


  • Affiliate marketing: Affiliate marketing means you earn a commission when someone buys through a link you share. The trick is making those links feel natural—not forced. Recommend products you already use or genuinely believe in. If you blog about home decor, link to the exact rug or shelf you used. If you're in wellness, share your go-to supplements or workout gear.

  • Running ads: Displaying ads on your blog can be a consistent income source. Google AdSense places contextual ads on your blog, allowing you to earn money when readers click on these ads.

  • Subscription content and courses: Subscriptions and courses are a simple way to turn your blog into something more. If people love your content, give them a chance to go deeper. That might mean weekly meal plans if you're in wellness or a wardrobe-building course if you write about fashion. For travel blogs it could be detailed guides, local tips or access to hidden spots most people miss.


To monetize your lifestyle blog successfully, keep these in mind:


  • Make sure your money-making methods fit your niche and actually speak to your readers.

  • Always be upfront about affiliate links and sponsored posts to keep trust strong.

  • Put your readers first—your monetization should add value, not get in the way.

  • Mix different ways to earn so your income doesn’t rely on just one source.



Why should you consider starting a lifestyle blog?


Starting a blog gives your business more ways to connect, build trust and get discovered.


  • Give people a place to find you: If you’re starting a lifestyle brand, people need somewhere to learn what you’re about. Blogging for your business helps you share your ideas, your story and what you care about in your own words.


  • Share what you’ve learned: Most lifestyle businesses grow out of something personal—travel, food, design, wellness. A blog helps you turn your experience into something useful for others. If you’ve figured out a great travel routine or a smart way to plan meals, write it down. That’s what keeps readers coming back.


  • Build real connections: You’re not just writing into the void. Blog posts can start conversations. You’ll learn what your audience is into, what questions they have and how you can help. That’s how trust grows.


  • Support what you sell: If you offer products or services, your blog helps explain them. Show how they fit into real life. Walk readers through why you created them or how they solve a problem. That context makes a difference.


  • Bring in steady traffic: When you publish regularly, each post adds another door into your business. The more helpful content you have out there, the more likely people are to find you through search, recommendations or shares.


  • Shape your brand naturally: Your writing style, topics and point of view all help people understand your brand. Over time, your blog becomes a reflection of your business—real, relatable and useful.



Learn more: Blog vs vlog and which to choose



why people follow lifestyle blogs


What makes a lifestyle blog worth following?


Most lifestyle blogs look good. But the ones people actually follow offer something more—something that feels real, useful and personal.


A blog becomes worth following when readers feel like they’re getting more than content. They’re getting perspective, ideas they can use and a voice they trust. Here’s what that looks like:


  • You have something to say: People don’t follow blogs that try to please everyone. They follow ones with a clear style, strong opinions and a consistent tone. That doesn’t mean being loud or controversial—it means being yourself and standing by it.


  • You help solve everyday problems: Think small. Posts like “what to wear when it’s 60 degrees and raining” or “meals that don’t use more than one pan” are the ones people search for and save.


  • You stick to a rhythm: You don’t need to post daily. You just need to be dependable. Whether that’s once a week or twice a month, showing up consistently builds trust.


  • You’re relatable: You don’t need a picture-perfect life or constant travel to write a lifestyle blog people care about. Show the version of life your audience actually lives—flawed, interesting and worth talking about.


  • You give before you sell: Readers can spot a blog that only exists to push products. But if you’re offering helpful ideas, honest reviews or thoughtful insights, they’ll keep coming back. And they’ll listen when you do recommend something.



How to grow your lifestyle blog over time


A lifestyle blog grows when it gives people a reason to return. Keep showing up, keep offering value and keep learning as you go. Traffic will come—but connection is what makes it last. You don’t need to go viral—you need to build trust, post by post. Here’s how to keep that momentum going.



Turn one post into five pieces of content


Blog growth is about getting more eyes on what you've already made. You don’t need to create more—you just need to stretch what you already have. Repurpose your content across platforms. For example:


  • Turn a blog post into a Pinterest carousel

  • Pull one quote into a graphic for Instagram

  • Record a short Reel explaining one tip from the post

  • Summarize the post in a newsletter

  • Use key points as talking prompts on Stories



Build your blog like a person, not a brand


People follow people, not content machines. Share personal wins, struggles or thoughts when it fits. For example, instead of a generic “Fall morning routine” post, talk about how your routine changed after becoming a parent or moving cities. That human layer is what makes readers care.



Refresh your best content regularly


Update your high-traffic posts every few months. Add new examples, clean up old links and improve the structure. Let’s say you wrote a post called “10 self-care habits that don’t take an hour.” Go back and update it with a new intro, improved visuals or even a quick video version. That same post could bring in traffic for years if it stays relevant.


Collaborate with others in your space


Guest posts, email swaps, interviews or social collabs can put your blog in front of a new audience that already cares about your topic. For example, if you write about minimalist home decor, team up with a sustainable living blogger to write a joint post on “Low-waste home habits.” It builds backlinks and introduces your blog to the right crowd.



Make your blog easy to explore


Growth doesn’t just come from new readers—it comes from keeping them around. Use categories, tags and internal links to help people binge your blog. If someone’s reading a post about “budget-friendly weekend trips,” link them to your “travel gear checklist” or “packing tips for short getaways.” Think of it like creating a path, not a pile.



Stick to a rhythm that works for you


Blog growth is tied to consistency, not quantity. It’s better to post once every other week and stick to it than burn out after daily posts. A slow, steady rhythm gives readers something to rely on—and gives search engines fresh content to index. Tools like a simple content calendar or reminders in Google Calendar can help you stay on track.



Use data to learn what people care about


Not every post will land—and that’s part of the process. Look at your blog analytics to see what topics people actually click on, scroll through or share. For example, if your post on “easy 3-ingredient meals” performs better than your “weekly favorites” roundup, that tells you something. Adjust your content based on what resonates, not just what you feel like posting.



Is it too late to start a lifestyle blog?


Blogs are still a popular and effective way to share your thoughts, ideas and expertise with the world. Lifestyle blogs are popular and there is always room for new voices in the community. In fact, the lifestyle blogging niche is constantly evolving, so there are always new opportunities for bloggers to find their place. Lifestyle blogs are still relevant for a number of reasons:


  • People are always looking for inspiration and advice on how to live their best lives. Lifestyle blogs can provide people with information and tips on a wide range of topics, such as fashion, beauty, food, travel and parenting.

  • Lifestyle blogs can be a great way to connect with people who have similar interests. Readers can feel like they're part of a community when they interact with other readers in the comments section of blog posts or on social media.

  • Lifestyle blogs can be a source of entertainment. Many lifestyle bloggers share personal stories and experiences, which can be interesting and engaging to read.

  • Lifestyle blogs can be a platform for businesses to promote their products and services. Many lifestyle bloggers partner with brands to collaborate on sponsored posts or to offer exclusive discounts to their readers.

Here are some specific examples of how people use lifestyle blogs:


  • A person who is interested in learning how to cook healthy meals might read a lifestyle blog about food and nutrition.

  • A person who is planning a trip to a new city might read a lifestyle blog about travel for recommendations on things to do and places to eat.

  • A person who is struggling to manage their budget might read a lifestyle blog about personal finance for tips and advice.

  • A person who is feeling overwhelmed by their busy life might read a lifestyle blog about self-care for tips on how to relax and de-stress.


Overall, lifestyle blogs are still relevant because they offer people a variety of benefits, such as information, inspiration, connection, entertainment and the opportunity to learn about new products and services.



Why are lifestyle blogs a popular choice for writers?


There are a few reasons why lifestyle blogs are a popular choice for writers:

  • Lifestyle blogs offer a lot of creative freedom. Writers can choose to write about any topic that they're interested in, from fashion and beauty to food and travel. This creative freedom can be very appealing to writers, especially those who want to explore different topics and styles.

  • Lifestyle blogs can be a great way to build a personal brand. When writers share their personal experiences and insights on their lifestyle blogs, they're building a connection with their readers. This connection can help writers to build a strong personal brand and to establish themselves as experts in their niche.

  • Lifestyle blogs can be profitable. Lifestyle bloggers can monetize their blogs in a number of ways, such as through advertising, affiliate marketing and sponsored posts. This can make lifestyle blogging a viable career option for writers.

  • Lifestyle blogs can be a great way to network with other writers and bloggers. Lifestyle bloggers often collaborate with each other on projects, such as guest blogging and social media promotions. This can help writers to meet new people and to grow their audience.

  • Lifestyle blogs can be a great way to build a portfolio of writing samples. Writers can use their lifestyle blogs to showcase their writing skills and to demonstrate their ability to write about a variety of topics. This can be helpful for writers who are looking for freelance work or who are applying for jobs in the writing industry.

  • Lifestyle blogs can be a great way to learn new skills. Lifestyle bloggers often need to learn new skills in order to create and promote their blogs. These skills can include photography, videography, web design and social media marketing. Learning these skills can be beneficial for writers, both personally and professionally.

Overall, lifestyle blogging can be a great way for writers to express their creativity, build a personal brand and earn money. It's also a great way to network with other writers, build a portfolio of writing samples and learn new skills.


Is blogging still worth it? Read more with our take on blogging's current and future relevance.



How to start a lifestyle blog FAQ


Do I need technical skills to start a lifestyle blog?

No, with a website builder like Wix, you can create, start, promote and monetize a blog without any technical or coding knowledge.

How often should I publish new blog posts?

Consistency is key. Choose a publishing schedule that suits your availability and stick to it. Whether it's weekly, biweekly or monthly, consistency helps build a loyal readership.

How do I stay motivated to consistently blog?

Set goals for your blog, join blogging communities for support and remind yourself of your passion for your chosen niche. Consistent engagement will help you stay motivated.

How much do lifestyle bloggers make?

Earnings for lifestyle bloggers can vary widely depending on factors such as audience size, engagement level, niche focus, monetization strategies and partnerships with brands. While some lifestyle bloggers may earn a modest income through advertisements, sponsored content, affiliate marketing and product sales, others with large followings and diverse revenue streams can generate significant income, ranging from a few hundred to several thousand dollars per month or more.

What do lifestyle bloggers do?

Lifestyle bloggers typically create content centered around their personal experiences, interests and passions, covering a wide range of topics such as fashion, beauty, travel, wellness, home decor, food, relationships and personal development. They share stories, tips, advice, product recommendations and insights to inspire and engage their audience, often through blog posts, photos, videos, social media and other digital platforms.

Can you make money blogging about your life?

Yes, it's possible to make money blogging about your life, but success depends on various factors such as niche selection, content quality, audience engagement and monetization strategies. Lifestyle bloggers can generate income through avenues such as sponsored content, affiliate marketing, advertisements, product sales, brand partnerships, sponsored events and digital products or services.

How do you create a lifestyle niche?

To create a lifestyle niche, start by identifying your interests, passions and expertise areas that you want to share with others. Consider your unique perspective, experiences and voice that can differentiate your blog in the crowded lifestyle blogging space. Narrow down your focus to specific themes or topics within the lifestyle genre, such as sustainable living, minimalism, urban gardening, mindful parenting or DIY projects, to attract a targeted audience with similar interests. Develop a content strategy that aligns with your niche, creates value for your audience and showcases your authentic personality and style. Consistently create high-quality, engaging content across multiple platforms to build a loyal following and establish yourself as an authority in your lifestyle niche.



Other blog niches to consider starting




 
 
 

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