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Starting a business is exciting, but there’s a lot to figure out along the way. One step that often gets missed? Choosing the right business name. It might feel like a small choice, but it can have a big impact on how people view your business and its future. If you’re just starting out, check out this guide on how to start a business—it has everything you need.

Your business name is the heart and soul of your brand. It's the first thing people notice and remember about you—potential customers, partners or investors. A strong name can open doors and set the tone for everything your business stands for. In this post, we’ll walk you through how to pick the perfect name for your small business, making the process easier and more enjoyable than you thought possible.

Naming your business just got a whole lot easier. The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life.

Generate your business name

TL;DR: business name ideas

Your business name shapes how people see you. The best ones are simple, easy to remember and clearly tied to what you do. Avoid names that box you in, check that it’s available and test a few options before you commit. Use Wix Business Name Generator if you’re stuck, get feedback from real people and choose a name that fits your brand now and in the future. A strong name makes everything else—your website, logo and marketing—easier to build.

Checklist for choosing a business name

What to check	Why it matters
Is it easy to spell and say?	Helps people remember and search for your business without mistakes
Is the domain name available?	Makes your website easy to find and builds a consistent brand
Does it reflect what you do?	Gives customers a clear idea of your products or services
Is it different from competitors?	Helps you stand out and avoids confusion or legal issues
Will it still work if you grow?	Keeps the name relevant as your business evolves
Does your audience connect with it?	Builds trust and makes your name more appealing to customers
Is it short and simple?	Easier to use on signs, social media and in conversation
Can you get matching social handles?	Keeps your branding clean and professional across platforms
Does it sound good out loud?	Makes it easier to talk about and recommend to others
Has it been tested with others?	Helps you avoid blind spots and choose what actually works

Business name ideas to inspire you

Explore this section for a handpicked collection of small business name ideas aimed at igniting your creativity and providing inspiration for your venture. Whether you're in search of a catchy, clever or entirely unique business name, these suggestions can assist you in finding the ideal name that aligns with your vision and brand identity.

• Unique small business names

• Catchy small business names

• Funny small business names

• Professional small business names

• Inspirational small business names

• Location-based small business names

• Timeless small business names

• Clever small business names

• Modern small business names

• Classic small business names

• Minimalist small business names

The Wix Business Name Generator helps you come up with business names based on your keywords and industry vibe. Just describe what you do, pick a style that fits your brand and add a few keywords—you’ll get name ideas that feel like a good match. It also checks domain availability, includes a logo maker and gives you tips to keep your branding consistent. It’s a great tool if you’re just getting started because it saves time and brings everything together in one place, from names to website building.

Unique small business name ideas

1. WhimsiCraft Creations

2. Gourmet Grind Coffee Co.

3. UrbanScape Greenery

4. PetPamper Spa & Boutique

5. TechTrove Innovations

6. EcoFusion Eco-Friendly Products

7. Blossom & Brew Floral Studio

8. SparkleStyle Jewelry Designs

9. ByteBloom Web Solutions

10. WanderLuxe Travel Experiences

11. SweetWhisk Bakery Delights

12. The Vintage Vineyard Boutique

13. FreshPetal Flower Market

14. CraftCove Artisanal Wares

15. MindfulBites Health Cafe

A catchy business name gets people curious and makes them smile, click or remember it without trying. It feels fresh but clear, like Pun & Done for a copywriting studio or Glow & Go for a beauty bar. Start by thinking about what you do and how you want people to feel—then mix in rhythm, contrast or clever twists. A good name stands out in a sea of sameness, whether you run a cleaning service (MopStars), a bakery (Flour Hour) or a tech company (Bugged Out). Catchy doesn’t mean silly—it means sharp, bold and made to stick.

Catchy small business name ideas

1. SnapGlow Photo Booths

2. BuzzCraze Marketing

3. SwiftSip Coffee House

4. FunkyFinds Boutique

5. HappyHound Pet Care

6. PixelPulse Creative Studio

7. GrooveGrub Food Truck

8. UrbanChic Decor

9. LushLather Soap Co.

10. RetroRide Bicycles

11. TastyTruck Street Eats

12. InkSplash Printing

13. GroovyGadget Gadgets & Gizmos

14. PurrfectPaws Pet Grooming

15. SparkleWave Jewelry Designs

Funny small business name ideas

1. PunnyBuns Bakery

2. Chuckles & Knuckles Plumbing

3. WiggleWag Dog Walkers

4. QuirkNook Antique Shop

5. LaughterLabs Comedy Club

6. WackyWidgets Tech Store

7. ChuckleBerry Farm Stand

8. Jokester's Java Cafe

9. ClownTown Party Supplies

10. Giggles & Grins Dentistry

11. ChuckleMuffin Bakery

12. WhimsiWrap Gift Shop

13. Lighthearted Landscaping

14. GiggleGas Auto Repair

15. SillySocks Boutique

A small business name stands out because it feels personal and real. It shows who you are and connects with your local community in a way big brands often can’t. Small business names are friendlier and more approachable, making customers feel like they’re part of something familiar. Since small businesses serve a focused group, their names can be creative or quirky without trying to please everyone. Names like “Bean There” for a coffee shop or “Nest & Nook” for a boutique tell a story that feels authentic.

Professional small business name ideas

1. Apex Solutions Group

2. Sterling Financial Advisors

3. ProVision Consulting

4. Elite Marketing Strategies

5. Precision Legal Services

6. Premier Tech Innovations

7. Strategic Business Partners

8. Quantum Accounting Solutions

9. Vanguard HR Consultants

10. Prime Property Management

11. Professional Insight Architects

12. Global Trade Partners

13. Executive Wellness Coaching

14. Oasis Health & Wellness

15. Corporate Compliance Solutions

Inspirational small business name ideas

1. DreamBuilders Ventures

2. HopeHarbor Solutions

3. InspireRise Consulting

4. VisionQuest Advisors

5. EmpowerEdge Enterprises

6. TriumphTrail Marketing

7. RadiantPath Coaching

8. RiseAbove Innovations

9. SereneSoul Yoga Studio

10. FlourishWell Wellness Center

11. ElevateSuccess Strategies

12. IlluminateDesign Studio

13. InspireLife Coaching

14. AspirePeak Investments

15. ThriveMinds Counseling

What makes a shop name stylish is how effortless and polished it feels. It’s often minimalist, but with personality—think clean word pairings, soft contrasts or subtle nods to art, fashion or design. Names like Velvet & Sage or Nude Theory blend texture with concept. Mono Market or Haus of Bloom use simple structure but feel curated. Stylish names avoid clutter. They skip trends and buzzwords in favor of balance and tone.

Location-based small business name ideas

1. [City]Gourmet Delights

2. [City]Craft Brews & Bites

3. [City]Green Landscaping

4. [City]Tech Solutions

5. [City]Boutique Finds

6. [City]Pet Haven

7. [City]Web Wizards

8. [City]Floral Artistry

9. [City]Jewel Box

10. [City]Travel Treasures

11. [City]Bakery Delights

12. [City]Vintage Emporium

13. [City]Healthy Bites Cafe

14. [City]Artisan Creations

15. [City]Beauty Retreat

Looking to start a business in Michigan? Check out these location-based small business ideas that might just work.

• Ann Arbor Green Landscaping

• Lansing Tech Solutions

• Kalamazoo Jewel Box

A business name that really sticks combines clear meaning with something unique. Start by figuring out what your brand stands for and pick words that show that clearly, but also make your name stand out from others. Keep it simple so people can say it easily, spell it right and remember it without trouble. Try saying the name out loud and imagine how it looks on signs or social media to make sure it fits your style. A good name helps people quickly understand what your business is about and makes it easy for them to talk about it.

Timeless small business name ideas

1. ClassicCraft Creations

2. Heritage Home Repairs

3. TimelessTraditions Events

4. Evergreen Financial Services

5. EternalElegance Boutique

6. PerpetualPet Care

7. EnduringTech Solutions

8. VintageValues Antiques

9. Time-Honored Treasures

10. Everlasting Wellness Center

11. ForeverInk Printing

12. EndlessHarmony Music School

13. TimelessTaste Catering

14. EternalArtistry Studio

15. LastingLegacy Photography

Clever small business name ideas

1. ByteWit Web Solutions

2. CaffeineCrafter Coffee Co.

3. CraftyConcierge Services

4. PurrFectly Groomed Pet Salon

5. QuirkEco Boutique

6. PixelPioneer Studios

7. GrubHubb Food Truck

8. SmartyPants Tutoring

9. SipSational Wine Bar

10. ThinkInk Printing

11. BrightIdea Electricians

12. CleanSweep House Cleaning

13. GadgetGuru Tech Repair

14. TwistedTines Culinary Creations

15. SparkPlug Creative Agency

Cool business names have a confident vibe that feels fresh without trying too hard. They often use sharp, catchy words or unexpected combos that stick in your mind. Think of names like Ironclad Labs, Neon Harbor, or Wildbyte Studio—they sound modern and a little bold. Cool names can come from slang, pop culture, or just mixing words in a way that surprises you.

Modern small business name ideas

1. Innovix Solutions

2. TechWave Labs

3. UrbanEdge Design Studio

4. ModernMingle Events

5. FusionFlare Cuisine

6. BeyondBits Technologies

7. Streamline Marketing

8. UrbanHive Co-working

9. ElevateX Fitness

10. InsightIQ Analytics

11. Trendsetters Apparel

12. LuxeLink Realty

13. UrbanPulse Wellness

14. CloudShift IT Services

15. NovaNest Home Decor

Classic small business name ideas

1. HeritageCraft Creations

2. ClassicTouch Landscaping

3. Time-Honored Traditions Events

4. VintageElegance Boutique

5. TraditionalTaste Catering

6. ClassicCharm Antiques

7. ElegantEssentials Shop

8. OldWorld Printing

9. RoyalRoots Florist

10. PrestigePamper Spa

11. ArtisanalClassic Goods

12. VintageVine Wine Shop

13. ClassicManor Realty

14. GrandeurGourmet Delights

15. ClassicHarmony Music Studio

Minimalist small business name ideas

1. PureElegance Design

2. ZenNest Interiors

3. SimpleSolutions Co.

4. ModaLine Clothing

5. CleanCanvas Art

6. SereneTech Solutions

7. BlankSlate Creative

8. MinimalMarketplace

9. CleanCut Barbers

10. BareEssentials Spa

11. SleekStyle Boutique

12. EssentialEats Catering

13. MinimalistMedia

14. LineaLux Jewelry

15. StreamlineLiving

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Make sure your business idea is as strong as the name you choose. Use the Wix Business Launcher to explore various opportunities based on your skills and experience. Simply chat with AI to receive personalized business ideas. Then, get set up with a full market analysis, earning strategies and launch kit for each idea, so you can get started with confidence. 

Small business name real-life examples

The Wright Shirt

We love how this small t-shirt business uses a clever and funny play on words to come up with a simple, yet super memorable business name. This is one small business name people won’t soon forget.

SLUG JEANS

This jeans and clothing business has got its name right from the start, as it effectively captures the style of clothing.

A good business name works like a shortcut in your customer’s mind—it quickly shows what you do without needing extra explanation. Instead of using common buzzwords, it uses clear words or surprising combinations that create a strong image or feeling. It should be easy to find online and work well on signs, websites and social media. A great name also lets your business grow, so you’re not stuck with something too narrow or tied to one trend.

How to choose a small business name

In your pursuit of a fitting name for your small business, consider these steps to ensure you discover one that encapsulates your brand, captivates attention and leaves a memorable mark on your customers:

1. Get clear on who you are as a brand

2. Brainstorm name ideas

3. Consider your audience

4. Check availability

5. Keep it simple and memorable

6. Test your name

01. Get clear on who you are as a brand

Before you even think about names, take a step back and figure out what your brand really stands for. What are your values? What's your mission? Why do you do what you do—and how is it different from everyone else out there?

Think about the vibe you want your business to give off. Are you bold and edgy? Calm and professional? Playful and fun? Your brand identity is the personality behind your business, and it should guide every decision you make—especially naming.

Try jotting down a few adjectives that describe your brand, a one-liner about your mission, and what makes you different from the rest. Once that’s clear, picking a name that fits will feel a whole lot easier (and more meaningful).

Cute business names make people feel warm, happy or curious—often using playful words, soft sounds or cozy imagery. They're especially great for businesses in pet care, kids’ products, baking or crafts. Think Pawfection Pet Spa, Little Sprout Boutique or SugarSnug Bakeshop. A cute name adds personality and makes your brand feel approachable from the start. To come up with one, play with rhymes, tiny words, or themes that feel sweet but not over-the-top. Add a little charm, but keep it clear so people know what you offer.

02. Brainstorm name ideas

Grab a notebook, open a doc, or gather some friends, family or teammates and start brainstorming name ideas. Don’t stress about making them perfect. Too weird? Too long? A little out there? Write it down anyway. Sometimes the so-called “bad” ideas lead to the best ones.

Play around with wordplay, mashups, puns or words in other languages that match your vibe. Think about industry terms, your values, product features or your personal story for inspiration. You can also try AI tools, small business name generator, rhyming dictionaries or scroll through Instagram for a spark of creativity.

Remember, this is the idea phase. There are no wrong answers here—just stepping stones to the perfect fit. Keep going until you’ve got a list you’re excited to explore further.

Or be inspired by these business name ideas lists:

• Jewelry business name ideas

• Travel business names

• Photography business name ideas

• Craft business name ideas

• Restaurant name ideas

• Small business name ideas

• Boutique business name ideas

• Band name ideas

• Tech business name ideas

• Consulting business name ideas

• Clothing brand names

• Beauty business name ideas

• Real estate business name ideas

• App name ideas

• Marketing business names

• Candle business name ideas

• Food truck business name ideas

• Gym business name ideas

• eCommerce business names

• Fitness business name ideas

• Trucking business names

• Bookkeeping business names

• Construction business name ideas

• Nail business name ideas

• Plumbing business names

• Dropshipping business names

• Painting business names

• Contractor business name ideas

• DJ name ideas

03. Consider your audience

Choosing a name isn’t just about what you like—it’s about what connects with your audience. Take a step back and think: Who are your ideal customers? What names would grab their attention, make them stop, click or share with a friend?

Put yourself in their world. Are they drawn to something playful and fun? Polished and professional? Bold and modern? Your name should feel like it understands them.

And don’t be afraid to test it out. Share your favorites with a few people from your target audience. See what sticks, what gets puzzled reactions and what they actually remember the next day. A name that resonates with the right people is always more powerful than one that just sounds cool to you.

04. Check availability

Before falling in love with a small business name, check its availability. This means checking that the name is not already trademarked or in use by another business and that the corresponding domain name and social media handles are available. You can use the Wix domain name search to check domain availability.

05. Keep it simple and memorable

A good small business name is usually short, easy to spell and easy to remember. Avoid complex or overly long names that can confuse potential customers. A name that rolls off the tongue and is easy to type into a web browser is ideal.

"Simplicity is key. Choosing a name with an easy spelling and pronunciation, secures quick recognition and recall. A great business name captures attention, evokes emotion, and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values."

Daniele Pitkowski, Product Marketing Manager at Wix

06. Test your name

Before making a final decision, run the name past a focus group or get feedback from friends and family. Additionally, try saying the name out loud and imagine how it will look on business cards, signage and your business website. Ensure it's adaptable and suitable for various branding materials. Testing your business name by incorporating it into email name ideas can also provide insights into its effectiveness and appeal.

How to validate business name ideas

• Survey your audience: Ask friends, colleagues or potential customers which name feels most memorable and appealing.

• Run online polls: Use social platforms or tools like Google Forms or Typeform to gather broader feedback.

• A/B test with landing pages: Create simple web pages featuring different names and track engagement or sign-ups to see what works best.

• Check pronunciation and spelling: Say the name out loud, use voice assistants like Siri or Alexa and make sure it’s easy to spell and remember.

• Test cultural and language meanings: Research translations and meanings in other languages to avoid any negative associations.

• Gather industry feedback: Talk to professionals in your field or potential customers about their first impressions and concerns.

• Analyze competitor differentiation: Make sure your name stands out and isn’t too similar to other brands in your industry.

• Check domain and social availability: A solid name should have a matching domain and consistent handles across social media.

• Assess brand flexibility: Think about how the name could accommodate future growth or changes in your business.

• Trust your gut: If a name gets positive feedback and feels right for your brand, it’s probably the one.

Once you've done this, you'll need to consider learning how to make a website from scratch to put your name on.

Choosing a small business name: top tips

The name you pick for your business can make a big difference no matter your industry, company size or brand identity. To set yourself up for success, keep these key principles in mind. A great business name should be:

1. Short: Keep your business name concise so it’s easier to remember, spell and fit into branding materials.

2. Simple: Go for a name that’s clear and straightforward, skipping any complexity that might confuse customers.

3. Memorable: Add creative touches like wordplay, rhythm or imagery to make sure your name sticks.

4. Unique: Stand out from competitors with a creative, original name that's fresh and avoids overused industry buzzwords or trends.

5. Relevant: Pick something that reflects your industry, products or services so customers instantly get what you offer.

6. Future-proof: Avoid names that limit growth or tie you to a specific product, service or location.

7. Audience-focused: Choose a name your target customers will connect with based on their preferences and values.

8. Keyword-rich: Include relevant keywords to boost online searchability and help people find you easily.

9. Visual-friendly: Picture how the name will look in logos, marketing materials and signage to ensure it works well.

10. Cultural-safe: Check for unintended meanings in other languages or cultures to avoid awkward missteps.

11. Personal: Add a unique story or personal touch to make the name meaningful and tied to your journey.

Ultimately, trust your instincts and pick a name that feels authentic. Your intuition knows what fits your brand's essence and helps you make a genuine choice.

Ensuring company name is available

Before finalizing a name, it’s important to check for existing trademarks to avoid legal trouble. Start by searching trademark databases like the USPTO (for US-based businesses) or international equivalents. Many companies unknowingly choose names that are already trademarked, leading to costly rebrands later.

Make sure the domain name is available—having a matching website URL strengthens branding and makes it easier for customers to find you. If the domain you want is taken, try small changes like adding a keyword, using a different extension (.co or .io) or negotiating with the current owner to buy it.

Social media availability is just as important as securing a domain. Consistency across platforms like Instagram, LinkedIn and Twitter builds a professional image. A quick search can show if your name is already in use or if you need to tweak it. Also, check for conflicts in your industry—a name that works in one field might already belong to a competitor elsewhere.

Names to avoid for your LLC

Choosing the wrong name for your LLC can block registration, create legal headaches or limit your growth. States won’t allow names that are too similar to existing LLCs, and using a confusing name can make it harder for customers to understand what your business does. Names that imply professional credentials or licenses you don’t have, like “Bank” or “Attorney,” can also get rejected.

LLC names to avoid:

• Already registered or too similar to another LLC.

  Example: “Summit Solutions LLC” might be rejected if “Summit Consulting LLC” exists in your state

• Names implying licenses or regulated professions you don’t have.

  Example: “Evergreen Bank LLC” would be denied if you’re not a licensed bank

• Trademarked names used by other businesses.

  Example: “Starbux Coffee LLC” could trigger a lawsuit from Starbucks

• Misleading about your LLC’s purpose or services.

  Example: “Tech Gurus LLC” for a bakery could confuse customers

• Names tied too closely to a location or single product.

  Example: “Brooklyn Cupcakes LLC” may feel limiting if you expand beyond Brooklyn or sell other products

• Hard to spell or pronounce for online searches and branding.

  Example: “Xqyz Enterprises LLC” will be difficult for customers to find online

• Offensive or unprofessional names that hurt credibility.

  Example: “Sloppy Joe’s LLC” may make your business seem unserious or untrustworthy

Name generator for business names

Name generators are a game-changer because they often check domain availability, saving you from falling in love with names you can’t use. Some even go a step further, suggesting logo ideas and color palettes to transform a single word into the foundation of your brand.

Name generators are super easy to use. Just pop in a few keywords that reflect your business, choose your industry or the vibe you want—playful, professional, modern—and let the tool work its magic. It blends patterns, smart logic and creative word combos to deliver fresh, relevant ideas. Some focus on short, snappy names, while others add a cool twist with words like "Lab," "Nest" or "Hive."

Not all name generators are created equal. Some give generic results that feel like filler text. The best business name generator crafts names that match your industry, skip unavailable domains, and suggest creative options that stand out and make an impact.

Wix Business Name Generator is especially handy if you’re planning to build your website. Everything you need to launch your brand is in one spot, from registering a domain to designing a logo to building your website. Found a name you love? Instantly check if the .com is available, create a custom logo with the Wix Logo Maker and start building your site with your brand identity ready to go.

Small business name ideas FAQ

Why is choosing the right small business name important?

Your business name is often the first impression potential customers have of your brand. It communicates your identity, values and offerings. A well-chosen name can help you stand out, attract customers and build a strong brand presence.

Should my small business name be descriptive or unique

It depends on your goals. Descriptive names (e.g., "Smith Plumbing") tell customers what you do, but they may limit your business's growth or differentiation. Unique names (e.g., "Apple" for computers) can be memorable but might require more marketing effort to explain what your business does.

Should I use my own name for my small business?

Using your own name can be a great choice if you want to build a personal brand. However, consider whether it's relevant to your industry, as it may limit your business's growth or saleability in the future.

What about legal considerations for my small business name?

To protect your business name, consider registering it as a trademark if applicable. Consult with a legal professional for advice on trademarking and to ensure you're complying with local, state and federal laws.

Can I change my small business name later if needed?

Yes, you can change your business name but it can be costly and confusing for customers. It's best to choose a name you're committed to from the start to avoid rebranding efforts later.

What if my preferred name is already taken?

If your desired name is unavailable, consider variations, abbreviations, or adding a descriptive term to make it unique. Alternatively, revisit your brainstorming process to generate new name ideas.

What are the rules for registering a DBA (Doing Business As) name?

The rules for registering a DBA (Doing Business As) name are:

1. Check local and state requirements

2. Ensure name isn't already in use

3. File DBA registration with appropriate agency (county clerk or state)

4. Pay required fees

5. Publish notice in local newspaper (some jurisdictions)

6. Renew registration periodically (varies by location)

7. Use DBA on all business documents

8. Register in each county/state you operate in

9. Sole proprietors and partnerships typically require DBAs

10. Corporations may need DBAs for alternate names

How important is domain name availability when choosing a business name?

Domain name availability is crucial when choosing a business name because it ensures your website and business name match. This is important for brand consistency, credibility and customer recall.

How do I brainstorm business name ideas?

To brainstorm business name ideas you can:

1. List keywords related to your business

2. Use a thesaurus for synonyms

3. Combine words creatively

4. Consider your target audience

5. Use alliteration or rhymes

6. Draw inspiration from mythology or literature

7. Try foreign languages

8. Use acronyms

9. Add prefixes or suffixes

10. Explore wordplay and puns

11. Use online name generators

12. Ask for input from others

13. Consider location-based names