- Crystal Carter
- Jul 29
- 6 min read
Updated: Aug 3
If you want to monitor brand visibility in large language models (LLMs) like ChatGPT, Perplexity, and Gemini you need specialized tools and tactics. As SEOs and marketers take steps to incorporate generative engine optimization into their workflows, tools to measure traffic from LLMs, as well as brand mentions and citations will inform new AI search KPIs as this market grows.
To figure out whether LLM & AI search optimization is a potential path to more customers, you first need to understand:
Whether your audience is actually encountering your brand in generative AI search (ChatGPT, Gemini, Perplexity, etc.)
The context with which LLMs are mentioning your brand
The business outcomes that result from these interactions
While you can (and should) filter for LLM traffic in GA4 and monitor your traffic referrers, that may not be enough to formulate a strategy that takes advantage of these opportunities (or one that wins over stakeholders).
13 best tools for tracking brand visibility in AI search
To help you bridge the gap, here are 13 tools you can use to track your visibility in LLMs.
Track AI search with Wix
Having analytics in your website dashboard is nothing new, but being able to see how LLMs are surfacing your brand is a whole new frontier for search marketers.
01. Wix AI Visibility Overview
The Wix AI Visibility Overview provides crucial insights into your site's performance and brand. Use this tool to track how AI platforms mention and cite your website, compare your visibility against competitors, and monitor traffic.
If you’re an eligible Wix or Wix Studio user, you can:
Calculate your “AI Visibility Score” & perception from questions based on your business. This score shows the percentage of questions where AI platforms mentioned your site.
Track mentions, citations, and position for branded or non-branded queries.
Analyze your “Competitors by visibility score" based on a common set of questions.
Identify the top sources AI platforms used to generate their responses.
Monitor traffic from AI platforms, including sessions and when AI platforms crawl your site.
Allow customization of questions for more focused and relevant insights for your specific needs.
02. Wix AI Bot traffic reports
AI Bot traffic reports in your Wix and Wix Studio analytics dashboard shows you when, how often, what type and which pages AI Bots visit on your website.
The system defaults to filtering bot traffic by bots from OpenAI, Perplexity, and Claude, but you can also include AI bots from Meta and Amazon. And the information is backdated for over 2 year so you can review how your crawling has changed over time.
Use insights from the AI bot visits by page and AI bot visits over time reports to prioritize your optimizations.
Free tools for assessing brand presence on LLMs
These tools allow you to get an overview of your overall presence on LLMs. These can offer a great starting point for those who are interested but unsure about how important LLM traffic is for their business or website. For SEOs and marketers, a quick assessment with these tools can help you secure buy in from multiple stakeholders before making additional investment in a strategy for improving LLM visibility.
03. Brand and Product Visibility Custom GPT by Aleyda Solis
Created by SEO expert Aleyda Solis, AI Brand and Product Visibility is a free-to-use custom GPT. Just enter your website, answer a couple of questions, and it returns some brand recognition validation.
It’ll also show you example queries about your brand, along with an analysis of sentiment and accuracy.
04. LLM brand visibility tracker template
This free, downloadable Google Sheets template by Crystal Carter includes personalized insights and recommendations with free-fill sections for unique content. Use your brand entities to generate prompts that consistently monitor your visibility, either directly in the sheet or to populate another tool.
Use this template in tandem with GPT for Sheets (more on that below) to easily scale your LLM analysis.
LLM & AIO visibility trackers
A new generation of SaaS tools is emerging to track brand performance across multiple LLMs simultaneously.
How do AI Search visibility tools work?
These tools work by conducting mass, systematic, prompting on LLMs and providing information, insights, and analysis on how your brand performs for key queries and terms. They often pair well with SEO keywords and help define new KPIs for AI search.
To use these tools, marketers typically submit specific prompts, along with a list of competitors for benchmarking. Like many classic SEO tools, users can organize their accounts by domain or topic, and each tool has a unique set of capabilities.
A common feature is the ability to specify the AI model for review. This can be challenging, as providing data parity across models with different outputs (like Perplexity, Gemini, and DeepSeek) is complex. Daniel Drabo of Peec.AI explains that the tool providers operate in a dynamic space where "AI models rank content differently due to their unique underlying indexes and evolving reranking criteria." So a visibility "score" is achieved by running "the same prompts across multiple models and calculating every metric individually for each model."
As marketers selecting LLM visibility tools, it's important to understand which models and metrics will best help you achieve your goals.
05. Peec AI
Peec.ai tracks your brand over time (including brand mentions, links and sources) across ChatGPT, Perplexity, Gemini, Llama, DeepSeek, and Claude. It works by regularly running prompts to the LLMs then providing data overtime and analyzing the responses. Since it updates every four hours, the tool can provide good insights for fast moving and competitive verticals.
You can segment the data by LLM, overall topic and activity, and so on. CSV exports of your visibility over time can help you track improvements and your position alongside competitors. Filter your overtime dashboard by competitor, prompt, tag or model.
06. Brandlight
Brandlight is a tool that emphasizes brand reputation. It uses AI for real-time brand monitoring and overviews.
It includes ChatGPT, Perplexity, and Gemini whilst also offering content creation capabilities.
07. Am I On AI?
Am I On AI? is a brand monitoring tool that features accessible dashboards and recommendations. It covers ChatGPT, Perplexity and Gemini, alongside prompt tracking, source analysis, sentiment analysis, and weekly reports.
I really like the way this tool displays sources by impact. Am I On AI? also has a graph that shows where you're getting the most references on a particular prompt.
08. xFunnel
xFunnel emphasizes market analysis, allowing you to segment queries by markets, user journey and persona. It tracks ranking performance over time and covers ChatGPT, Perplexity, Gemini, AIO, and Claude. The tool includes prompt analysis that breaks down longer queries into keywords and referenced questions, similar to the chunking process seen in LLM reasoning models. Read our interview with xFunnel founder Beeri Amiel.
09. Otterly.AI
Like some of the other LLM tools mentioned here, Otterly.AI enables you to track brand visibility by project.
It covers ChatGPT, Perplexity, and AIO, and is great if you need help generating prompts from your target keywords. It also generates prompts from your target keywords. And it’s quite convenient to export reports, which can be a timesaver if you are working on a lot of brands.
10. Profound
Profound allows you to keep tabs on your optimizations by project across ChatGPT, Perplexity, and AIO.
Profound offers:
Visibility analysis
Citation analysis
Sentiment analysis
Prompting at scale
Dataset on conversational analysis
11. Waikay
Waikay is an LLM visibility tool that was developed by a team with experience in managing knowledge graph entities for SEO. So, along with data on prompt mentions, references and competitive visibility, his tool features mapping of the entities that are understood to be related to your brand’s domain. This information can help you understand and address topic and content gaps both on your domain and across the web in order to influence LLM responses.
12. Semrush AI Toolkit
Semrush’s AI Toolkit gives dashboard level Information on your market share within LLM responses. This tool differs from many of the others featured here because Semrush uses a large repository of queries people ask AI platforms (LLMs or other AI search platforms in order to generate their visibility ratings. At time of writing, this tool doesn’t offer detailed prompt analysis. But its clarity of reporting and emphasis on competitor positioning offer great value. Plus, the dashboard includes actionable recommendations on how to improve your performance.
Other tools
13. GPT for Sheets
GPT for Sheets allows you to make bulk queries with or without an API key. It supports 30 different models (OpenAI, Claude, DeepSeek, Perplexity, etc.) and is also compatible with Excel, Sheets, and Docs. If you are building your own custom dashboards with multiple prompts, then this tool may be useful for helping to track responses via Google Sheets to import into a Looker Studio dashboard.
GPT for Sheets is especially useful for creating custom reports and workflows for multiple stakeholders, making it a great resource for teams of all sizes.
Assess whether LLM optimization is right for your goals
Before adding these tools to your annual marketing budget, do some analysis to understand how much you should invest in them. You can use free trials to understand the landscape of opportunities or even add LLMs to your ‘how did you hear about us’ drop-downs on your website. The data from both of these can help you make a case to your stakeholders to secure additional budget.
