AI Search Lab

The future of search is here. Stay up to date on the latest in generative search optimization, LLM research, expert insights and AI search tactics that marketers need today, tomorrow and beyond.

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The 13 best tools to track brand visibility in AI search

BY CRYSTAL CARTER

Analytics and KPIs

glossary

Marketing buzzwords got you dizzy? We’ve got you covered.

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Research

LLMs & GEO: reshaping search and marketing through data-driven insights.

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Latest articles

LLM optimization strategies, AI search trends and thought leadership for marketers navigating this rapidly changing space.

The AI Search Glossary

Your ongoing guide to the growing list of terms in the LLM search world. Because no one likes Googling in the middle of a client meeting.

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AI Benchmarks

Performance standards that measure how effectively AI models accomplish specific tasks compared to other models, helping marketers evaluate and compare different AI tools.

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AI Overviews

Google's AI-powered search feature that generates instant answers by summarizing information from multiple websites, fundamentally changing how users discover and consume content.

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AI (Artificial Intelligence)

Technology that enables machines to mimic human intelligence. It transforms how businesses operate and customers interact with brands through intelligent automation and personalized experiences.

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Research

Original generative search insights and LLM trends that will make you a more informed—and effective—marketer.

Bar graph with gray and green bars, decorative

Real estate + AI search

by simon schnieders

Industry Impact

AI search vs. Google

By Crystal Carter

LLM Growth

FAQ

What is the AI Search Lab by Wix Studio?

The AI Search Lab is your ultimate resource for all things brand visibility in LLMs. We publish original research, expert interviews and deep dives into the latest topics in the industry. Nice to meet you.

Who is the AI Search Lab for?

Brands, marketers and agencies interested in the new world of search. Oh, and all the LLM bots that crawl our site. We’ll talk about this more on our blog.

Isn’t AI search the same as SEO?

We’ll give you a short answer to a loaded question. There's overlap, but SEO focuses on optimizing for link-based ranking algorithms, while AI search requires a distinct strategy tailored to driving visibility in LLMs.

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